General Manager, Sales and Marketing

General Manager, Sales and Marketing – Riyadh, Saudi Arabia

We are seeking a dynamic and visionary General Manager, Sales and Marketing to spearhead the strategic growth of our educational institution in Saudi Arabia. In this pivotal leadership role, you will drive student enrolment, revenue expansion, and brand authority across our campuses while fostering a culture of excellence and innovation. This position offers an exceptional opportunity to shape the future of our organisation by aligning local market opportunities with global business objectives.

As the key strategic leader for Sales, Admissions, and Marketing, you will oversee end-to-end growth initiatives, ensuring our brand resonates with parents, students, and stakeholders while achieving ambitious financial and operational targets. Your expertise will be instrumental in developing and executing a data-driven, market-specific strategy that enhances enrolment conversion, strengthens competitive positioning, and delivers a seamless, high-impact parent experience.

Key Responsibilities

Your role will encompass a broad spectrum of leadership and operational responsibilities, including:

• Strategic Leadership and Business Growth: Lead the Sales, Admissions, and Marketing functions across our Saudi Arabian campuses, developing and implementing a cohesive strategy that aligns with our global brand standards and local market dynamics. Translate high-level business objectives into actionable targets for enrolment, revenue, lead generation, and conversion, while providing actionable market intelligence to guide decision-making. Collaborate closely with the Country Director, campus leadership, and Group Marketing teams to ensure cohesive growth initiatives that drive sustainable expansion.
• Sales and Admissions Excellence: Take ownership of student enrolment and revenue targets, developing robust forecasts based on market potential, historical performance, and pipeline analytics. Optimise the admissions funnel—from initial enquiry to final conversion—by establishing streamlined lead management, follow-up processes, and parent engagement strategies. Monitor critical KPIs, including enquiry volumes, conversion rates, and pipeline performance, while implementing data-driven improvements to enhance sales productivity and admissions effectiveness. Ensure the admissions journey is consultative, parent-centric, and aligned with our brand promise.
• Marketing and Brand Authority: Direct the annual marketing strategy for Saudi Arabia, integrating online and offline initiatives to amplify brand awareness and generate high-quality leads. Oversee digital campaigns, events, partnerships, and PR efforts, ensuring they are tailored to the local market while maintaining global brand consistency. Stay ahead of market trends, competitor movements, and parent preferences to identify opportunities and mitigate risks. Manage external partners and agencies, ensuring accountability for deliverables while driving campaign effectiveness and ROI.
• Commercial Performance and Budget Management: Partner with the Country Director and Finance team to develop and manage the annual Sales and Marketing budget, optimising spend across channels and campaigns. Leverage performance analytics to refine marketing investments, reduce customer acquisition costs, and enhance conversion rates. Ensure resource allocation aligns with business priorities, delivering measurable results in enrolment growth and revenue generation.

This role is ideal for a results-driven leader with a proven track record in educational sales, marketing, and strategic growth. Your ability to balance local market insights with global brand standards will be critical in positioning our organisation as a leader in the Saudi Arabian education sector. Join us in shaping the future of education—where innovation meets impact.