Retail Banking Acquisition & Sales Funnel Lead

Drive Strategic Growth in Retail Banking Acquisition & Sales Funnels

Join a transformative initiative within a leading Saudi bank as the **Retail Banking Acquisition & Sales Funnel Lead**, where you will shape the future of customer value management (CVM) and drive measurable growth across the bank’s core consumer portfolio. This is an opportunity to leverage your expertise in optimizing acquisition funnels, refining customer journeys, and turning data-driven insights into actionable strategies that enhance commercial performance.

In this pivotal role, you will oversee the entire lifecycle of customer acquisition and sales, from prospect engagement to conversion and retention. Your focus will span high-impact segments, including personal finance, mortgages, auto finance, credit cards, and unsecured consumer credit. By identifying inefficiencies, refining targeting strategies, and implementing data-backed interventions, you will play a critical role in accelerating the bank’s growth while delivering exceptional customer experiences.

Key Responsibilities

As the **Retail Banking Acquisition & Sales Funnel Lead**, your responsibilities will include:

• Own and Optimize Acquisition Funnel Logic: Develop and refine acquisition strategies that enhance conversion rates, activation triggers, and overall funnel performance.
• Identify and Mitigate Drop-Off Points: Conduct in-depth analysis to pinpoint where customers disengage and design targeted interventions to improve retention and conversion.
• Lead the Leads Engine: Oversee lead distribution, performance tracking, and optimization to ensure a steady flow of high-quality prospects.
• Design High-Impact Campaigns: Collaborate with cross-functional stakeholders to design and execute targeted acquisition and growth campaigns that align with the bank’s strategic objectives.
• Translate Analytics into Action: Leverage advanced analytics, AI models, and behavioral insights to drive executable customer strategies that enhance engagement and revenue.
• Recommend Strategic Improvements: Provide data-driven recommendations to enhance customer communications, product propositions, and overall funnel efficiency.

Why This Role is Impactful

This position sits at the intersection of **Customer Value Management (CVM), customer analytics, CRM, and growth strategy**, offering a unique opportunity to move beyond reporting and actively shape the bank’s growth trajectory. You will work closely with Customer Intelligence, Product, Analytics, and CRM teams to operationalize cutting-edge models and drive meaningful change in how the bank acquires and retains customers.

What You’ll Bring to the Team

We are seeking a seasoned professional with a proven track record in retail banking or financial services, particularly in areas such as acquisition funnel optimization, customer lifecycle management, and CRM strategy. Your expertise should include:

• 7+ Years of Commercial Experience: Extensive experience in retail or personal banking, with direct exposure to consumer banking products like personal finance, mortgages, credit cards, or auto finance. Your career should reflect progression beyond individual product sales into strategic roles such as acquisition, funnel optimization, or portfolio growth.
• Funnel Ownership and CVM Expertise: A strong background in improving acquisition or conversion funnels, with a focus on translating customer analytics into tangible commercial outcomes.
• Bilingual Proficiency: Fluency in both **English and Arabic**, with a preference for candidates with Saudi or GCC retail banking experience.
• Relevant Leadership Experience: Prior roles such as **Retail Banking Acquisition & Sales Funnel Lead, Customer Acquisition Manager, Retail Banking Growth Manager, Digital Sales & Acquisition Manager, or Sales Optimization Manager** will be highly advantageous.

This is more than a job—it’s an opportunity to lead a transformative initiative that will redefine customer acquisition and growth in the Saudi banking sector. If you are passionate about leveraging data to drive commercial success and are eager to make a lasting impact, we invite you to apply.