Marketing Manager

Marketing Manager – Drive High-Impact Demand Generation in Saudi Real Estate

Join a dynamic Riyadh-based real estate development leader as our Marketing Manager, where your strategic vision and execution will directly shape the success of our projects. This is not a traditional brand awareness role—your impact will be measured by the qualified leads you generate, ensuring Sales can convert them into closed deals at an optimal cost. If you thrive in a high-stakes, results-driven environment and are passionate about transforming market opportunities into tangible sales growth, we want you on our team.

In this pivotal role, you will lead end-to-end marketing strategies that accelerate project launches, optimize digital performance, and ensure seamless collaboration between marketing, sales, and development teams. Your expertise will drive demand, refine pricing strategies, and maintain compliance—all while building a high-performing marketing team that delivers measurable results.

Key Responsibilities

You will own the following critical functions to ensure our projects achieve maximum market penetration:

• Strategic Leadership & Planning: Develop a data-driven marketing strategy and annual budget, translating it into actionable quarterly plans with clear KPIs, including lead generation targets, cost-per-lead (CPL) optimization, and return on ad spend (ROAS) improvements.
• Project Launch & Demand Generation: Lead the go-to-market execution for every project, from pre-launch buzz to clearing remaining inventory, ensuring a steady pipeline of high-intent buyers.
• Digital Performance Excellence: Oversee all digital channels—search, social media, property portals, and programmatic advertising—to minimize CPL while maximizing ROAS. Leverage analytics tools like GA4 and CRM platforms to refine attribution models and justify performance-driven decisions.
• Sales & CRM Integration: Ensure a frictionless lead flow into our CRM system, with strict adherence to Service Level Agreements (SLAs) to guarantee Sales receives timely, high-quality opportunities.
• Collateral & Brand Development: Curate and oversee all project collateral, including brand identity, brochures, 3D renders, video content, virtual tours, and sales center design, ensuring consistency and market appeal.
• Market & Competitive Intelligence: Conduct in-depth research on market trends, competitor strategies, and buyer behavior to inform unit mix, pricing, and positioning decisions—beyond campaign execution.
• Regulatory Compliance: Maintain strict adherence to REGA regulations, including proper advertising license display and compliance with off-plan (WAFI) requirements for all promotional materials.
• Team Development: Build and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.

What You Bring to the Table

We are seeking a seasoned marketing professional with a proven track record in high-value, long-cycle sales environments—particularly within real estate or property development. Your expertise should align with the following:

• 10–15 years of marketing experience, with at least 5 years in a leadership role, demonstrating the ability to manage cross-functional teams and drive strategic outcomes.
• 5+ years of specialized experience in real estate, property development, or a similar industry where high-touch sales cycles and buyer psychology are critical.
• Deep familiarity with the Saudi real estate market, including district-specific trends, buyer demographics, and the nuances of demand generation in Riyadh and beyond.
• A Bachelor’s degree in Marketing, Business, or a related field; an MBA is a significant advantage.
• Hands-on proficiency with performance marketing tools, including GA4, CRM systems, and attribution modeling, with the ability to analyze and defend data-driven decisions.
• Fluent Arabic and professional English skills to effectively engage with both local and international stakeholders.
• FAL license from the Real Estate General Authority (REGA), or a commitment to obtaining it during the probationary period.

If you are a results-oriented leader with a passion for transforming market opportunities into revenue, we invite you to take the next step in your career with us. Your strategic acumen and execution will be instrumental in shaping the future of our projects—let’s create impact together.