Social Media Specialist/Graphic Designer

Social Media Specialist/Graphic Designer – Elevate Our Digital Presence in Riyadh’s Premium Real Estate Landscape

Join our dynamic team as a **Social Media Specialist/Graphic Designer** and play a pivotal role in shaping the digital narrative of a prestigious residential compound in Riyadh. In this strategic position, you will merge creative expertise with data-driven marketing to amplify brand visibility, engage audiences, and drive meaningful lead generation across all digital platforms. This is an opportunity to leave a lasting impact on how our community is perceived online while contributing to the growth of one of Saudi Arabia’s most sought-after residential destinations.

As the face of our digital brand, you will develop and execute a **holistic social media strategy** that aligns with our leasing objectives, community values, and Saudi Vision 2030 initiatives. Your work will not only enhance our online presence but also foster a vibrant, interactive community that resonates with both prospective residents and current stakeholders.

Key Responsibilities

Your role will be multifaceted, blending **creative content development, strategic social media management, and performance-driven digital marketing**. Here’s what you’ll be responsible for:

• Social Media Strategy & Execution:
• Develop and implement a **data-backed social media strategy** across platforms including Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and Snapchat, ensuring each channel aligns with its unique audience and algorithmic requirements.
• Create, schedule, and publish **high-impact, visually compelling content** daily, adhering to brand guidelines and a meticulously planned content calendar.
• Foster **meaningful community engagement** by responding to comments, messages, and mentions with professionalism and warmth, while monitoring trends to stay ahead of cultural and digital shifts.
• Leverage **influencer partnerships and brand ambassador programs** to expand our reach and credibility, collaborating with key voices in the Saudi real estate and lifestyle sectors.
• Manage **social media advertising campaigns** with a monthly budget, optimizing for ROI while tracking performance metrics to ensure maximum conversion.
• Grow our **follower base organically and through targeted paid campaigns**, hitting monthly growth targets while maintaining authentic audience connections.
• Conduct **social listening and sentiment analysis** to gauge brand perception, adjusting strategies in real-time to reflect positively on our community’s reputation.
• Content Creation & Storytelling:
• Produce **visually stunning and engaging content**, including high-resolution photos, videos, reels, stories, and graphics, that showcase the lifestyle, amenities, and unique selling points of our residential compound.
• Coordinate **professional photography and videography shoots**, capturing the essence of our property and resident experiences to create compelling narratives.
• Craft **persuasive captions, blog posts, and marketing copy** in both **Arabic and English**, ensuring clarity, cultural relevance, and emotional resonance.
• Develop **dynamic video content**, such as property tours, resident testimonials, amenity showcases, and event coverage, to humanize our brand and build trust.
• Design **branded templates, graphics, and visual assets** using industry-leading tools like Canva and Adobe Creative Suite, maintaining consistency across all platforms.
• Create **resident success stories and lifestyle content** that highlights the unparalleled living experience within our community, aligning with seasonal campaigns and cultural events.
• Curate **user-generated content and resident testimonials**, ensuring compliance with permissions and ethical guidelines while amplifying authentic voices.
• Digital Marketing & Lead Generation:
• Manage online property listings on major portals, optimizing content, imagery, and descriptions to maximize visibility and attract high-quality leads.
• Execute **Google Ads and social media advertising campaigns**, targeting qualified prospects with precision and tracking performance to refine strategies.
• Develop **high-converting landing pages and lead capture forms**, ensuring seamless user experiences that drive occupancy goals.
• Implement **SEO best practices** across all digital properties, improving search rankings and organic traffic to our platforms.
• Coordinate **email marketing campaigns**, including newsletters, promotional offers, and resident communications, to nurture leads and retain engagement.
• Track lead sources and attribution across all digital channels, providing actionable insights to the leasing team for strategic alignment.
• Develop **retargeting campaigns** for website visitors and engaged prospects, maximizing conversion opportunities through personalized messaging.
• Online Reputation Management:
• Monitor and manage **online reviews** across Google, Facebook, Bayut, and other platforms, responding professionally to both positive and negative feedback.
• Develop **review generation campaigns** to encourage satisfied residents to share their experiences, fostering a culture of transparency and trust.
• Track **online reputation scores and sentiment trends**, providing monthly reports that highlight areas for improvement and celebrate successes.
• Collaborate with the operations team to address service issues raised in online reviews, implementing **reputation repair strategies** to mitigate negative impacts.
• Showcase **positive reviews and testimonials** across marketing channels, reinforcing our brand’s credibility and resident satisfaction.
• Benchmark our performance against competitors, identifying opportunities to enhance our online reputation and competitive edge.
• Website & Digital Platforms Management:
• Maintain and update property websites and digital platforms, ensuring seamless user experiences and up-to-date information that reflects our brand’s evolution.

This role is ideal for a **creative, analytical, and detail-oriented professional** who thrives in a fast-paced environment and is passionate about storytelling through digital media. If you’re eager to contribute to a legacy of excellence in Saudi real estate while honing your skills in social media, content creation, and digital marketing, we’d love to hear from you.

Join us in shaping the future of residential living in Riyadh—where innovation meets community, and every digital interaction tells a story of prestige and belonging.