Performance Marketing Specialist

Performance Marketing Specialist – Drive Strategic Growth for a Cutting-Edge Video Communication Platform

At Dadan.io, we are revolutionizing how individuals and teams engage with video—from seamless recording and sharing to AI-powered transcription and productivity tools. As a Performance Marketing Specialist, you will play a pivotal role in scaling our global user base by leading our paid acquisition strategy across leading digital platforms. This is an opportunity to shape the future of video communication while mastering high-impact performance marketing in a fast-growing, data-driven environment.

Based in our dynamic Riyadh office, this full-time role offers a chance to work closely with a talented team at the forefront of innovation. If you thrive in a results-oriented culture and are passionate about optimizing paid media for measurable growth, we invite you to join us.

Your Impact

As the owner of Dadan’s paid acquisition engine, you will design, execute, and refine end-to-end campaigns across Meta, YouTube, Google, TikTok, and Snapchat, ensuring every dollar spent delivers maximum efficiency and high-quality user acquisition. Your expertise will drive:

• Strategic Campaign Management: Plan, launch, and optimize paid media campaigns from ideation to execution, ensuring alignment with business goals and audience insights.
• Budget Allocation & Performance Optimization: Analyze cross-channel data to allocate budgets intelligently, focusing on high-performing opportunities while continuously reducing Customer Acquisition Cost (CAC).
• Data-Driven Decision Making: Leverage advanced analytics to monitor daily performance, interpret key metrics (CAC, CPA, ROAS, conversion rates, and LTV), and implement real-time optimizations to hit targets.
• Creative & Collaborative Partnerships: Work closely with creative and product teams to refine messaging, test high-performing ad creatives, and iterate based on performance insights.
• Innovative Growth Strategies: Identify emerging channels, communities, and marketplaces to expand reach and drive conversions beyond traditional paid media.
• Platform & Industry Expertise: Stay ahead of platform updates, new ad formats, and emerging trends to ensure Dadan remains competitive in the video communication space.

Why This Role Excites Us

Dadan.io is a fast-growing, global leader in video communication, recognized for its innovative approach and rapid user adoption. In just one year since launch, we’ve achieved 40,000+ users worldwide and earned recognition as a leader in G2 reports. As a Performance Marketing Specialist, you’ll:

• Own a high-impact, end-to-end paid acquisition strategy with clear ownership of results.
• Work in a collaborative environment with access to cutting-edge tools and technologies.
• Contribute to a product that transforms how people interact with video, making a tangible impact on user experience and business growth.
• Join a team that values innovation, data-driven excellence, and continuous learning.

What You’ll Bring

We’re seeking a results-driven performance marketer with 3–6 years of hands-on experience in paid media, equipped to drive scalable growth for a B2C SaaS platform. Ideal candidates will:

• Proven Paid Media Expertise: 3–6 years of experience managing high-performing campaigns across Meta, Google, YouTube, TikTok, and Snapchat, with a deep understanding of bidding strategies, audience targeting, and creative optimization.
• B2C SaaS Acquisition Mastery: A track record of successfully acquiring users for subscription-based or freemium products, with a focus on cost efficiency and conversion optimization.
• Global Market Acumen: Experience marketing to diverse, international audiences—ensuring campaigns resonate across cultures and regions.
• Data-Driven Mindset: Fluency in interpreting and acting on key metrics such as CAC, CPA, ROAS, conversion rates, and LTV, with the ability to translate data into actionable insights.
• Independent Campaign Ownership: Comfortable taking full responsibility for campaign execution, from setup to optimization, without micromanagement.
• Eligibility: Currently based in Saudi Arabia with a valid Iqama (open to candidates of any nationality).

While not mandatory, the following will strengthen your candidacy:

• Advanced Analytics Proficiency: Working knowledge of GA4, attribution modeling, and analytics tooling (e.g., Looker Studio, Tableau).
• Creative & CRO Expertise: Experience with creative testing frameworks and landing page optimization (CRO) to enhance conversion rates.
• Professional English: Excellent written and verbal communication skills to collaborate with global teams and stakeholders.

Key Metrics You’ll Own

Your success will be measured by your ability to deliver on critical performance indicators, including:

• New User Acquisition Volume & Quality: Scaling user growth while ensuring high engagement and retention.
• CAC Optimization: Continuously reducing acquisition costs without compromising user quality.
• Cost Efficiency: Maximizing ROAS (Return on Ad Spend), minimizing CPA (Cost per Acquisition), and optimizing CPI (Cost per Install) across all channels.
• Funnel Conversion Rates: Driving seamless transitions from ad click to user activation and onboarding.

How to Stand Out

We’re not just looking for a resume—we want to see your impact in action. When applying, include:

• A portfolio of past campaigns, highlighting your strategy, execution, and results across platforms.
• Quantifiable achievements, such as CAC reductions, ROAS improvements, or user acquisition milestones you’ve driven.
• Examples of cross-channel optimization, demonstrating your ability to balance performance across diverse platforms.

Join Dadan.io and be part of a team that’s redefining video communication—where your expertise in performance marketing will directly contribute to our mission of empowering users worldwide.