Brand Marketing Manager

Brand Marketing Manager – Drive Visionary Brand Storytelling in the MENA Region

At Flow, we are pioneering a new paradigm for living, working, and connecting—beyond traditional real estate. As a dynamic brand, technology platform, and operational ecosystem, we are architecting vibrant communities that seamlessly blend condominiums, hotels, multifamily residences, and office spaces. Our mission is rooted in fostering oneness: prioritizing human-centric experiences that cultivate genuine connection among residents, neighbors, and the natural world. We are redefining urban living by creating spaces where life, work, creativity, and leisure converge in harmony.

As a Brand Marketing Manager within our rapidly expanding MENA team, you will play a pivotal role in bringing our brand to life through compelling, platform-native content and strategic influencer partnerships. This hands-on, execution-driven position allows you to translate regional marketing strategy into high-impact social campaigns, influencer collaborations, and immersive storytelling—positioning Flow as a leader in the Kingdom’s evolving real estate landscape.

Key Responsibilities

You will lead the charge in crafting and executing a dynamic social and content strategy across Instagram, TikTok, YouTube, and LinkedIn, ensuring every piece of content resonates with our audience and drives engagement. Your responsibilities will include:

• Content Creation and Execution: Develop and produce short-form video content, Reels, Stories, and behind-the-scenes footage that captures the essence of Flow’s communities—both on-location and at high-profile events. Your work will be the visual heartbeat of our brand, showcasing the lifestyle, innovation, and community spirit that define Flow.
• Influencer and Creator Partnerships: Identify, recruit, and manage collaborations with regional influencers and creators to amplify our brand’s reach. From negotiating deliverables to reviewing output and nurturing long-term relationships, you will ensure these partnerships deliver measurable impact and align with our brand values.
• Collaboration with Cross-Functional Teams: Work closely with the social media team to refine content calendars, optimize platform strategies, and execute seamless production—from planning photoshoots to coordinating with vendors and managing on-site logistics.
• Campaign Translation: Adapt large-scale marketing campaigns into engaging content opportunities, ensuring every initiative—whether a launch, event, or partnership—is amplified through strategic storytelling.
• Performance and Insights: Track key metrics, analyze performance data, and provide actionable insights to leadership, continuously refining our approach to maximize ROI and brand equity.
• Budget and Timeline Management: Oversee timelines and light budgets for your initiatives, ensuring projects are delivered on time, within scope, and with exceptional quality.
• Brand Collateral Development: Support the creation of brand toolkits, templates, sales materials, presentation decks, and signage, ensuring consistency and cohesion across all touchpoints.
• B2B Partnership Marketing: Collaborate with the B2B team to develop co-branded content, joint activations, and strategic partnerships that expand Flow’s influence and value proposition.

Why This Role Matters

Flow is at the forefront of a transformative moment in Saudi Arabia’s real estate sector, having acquired nearly 1,000 units in the Kingdom since entering the MENA region in 2024. As one of the largest owners and operators of residential spaces in the Kingdom, we are not just building properties—we are crafting legacies. By joining our team, you will contribute to launching flagship communities, delivering unforgettable resident experiences, and shaping the future of urban living in the region.

This is more than a job; it’s an opportunity to be part of a visionary movement. You will thrive in a fast-paced, innovative environment where creativity, strategy, and execution intersect to create meaningful change. If you are passionate about storytelling, driven by data, and eager to make an impact in a dynamic market, we invite you to bring your expertise to Flow.

What We’re Looking For

We are seeking a Brand Marketing Manager with 5–8 years of hands-on experience in social media, content creation, or influencer marketing—preferably within a consumer brand in the MENA region. Your background should demonstrate:

• A portfolio or reel showcasing content you have personally created (not merely managed), with a focus on vertical video formats that excel on platforms like TikTok and Instagram.
• Deep fluency in the MENA social landscape, including an understanding of how TikTok, Instagram, Snapchat, and YouTube operate differently in the region and how to leverage these nuances for maximum engagement.
• A strong instinct for trends and a bias for action—you thrive in fast-moving environments where creativity meets strategy.
• Excellent written and verbal communication skills in both Arabic and English, enabling you to connect authentically with diverse audiences.

Nice to Have:

• Existing relationships with regional creators, agencies, or production talent that can accelerate our partnerships and content production.
• Experience with paid social advertising, analytics tools, or social listening platforms to refine and optimize campaigns.
• Practical creator skills, including proficiency in shooting and editing on tools like CapCut or Premiere Pro, with a keen eye for pacing, framing, and audio quality.

Flow is more than a workplace—it’s a community of innovators, creators, and visionaries. If you are ready to shape the future of living in the MENA region, we’d love to hear from you.