Marketing & CRM Executive

Marketing & CRM Executive – Drive Premium Growth in Saudi Arabia’s Luxury Furniture Market

Join a distinguished premium furniture and interiors brand as our **Marketing & CRM Executive**, where you’ll play a pivotal role in shaping customer acquisition, retention, and revenue growth. This dynamic position demands a strategic, commercially astute professional with a passion for data-driven marketing, customer relationship management, and high-end brand positioning. Unlike a traditional social media or content role, this opportunity offers full ownership of the entire customer journey—from initial engagement to repeat sales—while collaborating with external creative partners and optimizing performance across digital and offline channels.

As the linchpin between marketing, sales, and customer experience, you will design and execute integrated campaigns that elevate brand visibility, drive qualified showroom traffic, and foster long-term loyalty. Your expertise will be instrumental in transforming business objectives into impactful initiatives, ensuring seamless coordination between creative teams, sales, and customer-facing platforms. This is a chance to make a tangible difference in a thriving market, where precision, creativity, and commercial acumen converge to deliver exceptional results.

Key Responsibilities

Your role will encompass a broad spectrum of strategic and operational duties, ensuring alignment between marketing efforts and business goals:

• Comprehensive Marketing Planning and Execution:
• Develop and manage a **monthly marketing calendar** that aligns with seasonal trends, product launches, and business objectives, ensuring timely and cohesive campaign delivery.
• Translate brand initiatives—such as new arrivals, collections, and exclusive previews—into **high-impact campaigns** that resonate with both individual consumers and B2B partners like interior designers and architects.
• Serve as the **primary liaison** with external photographers, videographers, designers, and advertising agencies, providing clear briefs and ensuring creative deliverables adhere to the brand’s premium positioning and commercial objectives.
• Monitor **competitor activity, consumer behavior, and emerging trends** in Saudi Arabia’s home-interiors sector to inform strategy and maintain a competitive edge.
• Ensure **consistency and brand integrity** across all touchpoints, including Instagram, the company website, WhatsApp, Google Business Profile, and in-showroom communications, with bilingual support for both **Arabic and English** markets.
• Customer Relationship Management (CRM) and Retention:
• Build and **curate a structured, segmented customer database**, encompassing previous buyers, showroom visitors, Instagram/WhatsApp enquiries, interior professionals, and corporate/hospitality prospects.
• Leverage CRM tools to **segment customers** based on purchasing history, engagement levels, budget preferences, and interests, enabling hyper-targeted campaigns.
• Design and execute **WhatsApp and CRM-driven campaigns** for new product launches, private previews, and seasonal promotions, maximizing engagement and conversion.
• Comply with **Saudi data protection regulations**, ensuring all customer interactions and communications are handled ethically and transparently.
• Analyze **repeat purchase patterns, dormant customer activity, and reactivation opportunities** to identify revenue-generating strategies and improve customer lifetime value.
• Lead Management and Sales Coordination:
• Track and **document every marketing-generated enquiry**, including its source, ensuring no lead is overlooked in the conversion funnel.
• Assign leads to the **appropriate sales team members** and monitor follow-up processes to guarantee prompt, professional responses.
• Map the **customer journey** from initial enquiry to showroom visit, quotation, and sale, identifying bottlenecks in response time, follow-up efficiency, and conversion rates.
• Generate **weekly performance reports** detailing leads, showroom visits, quotations, sales, and revenue by source, providing actionable insights for continuous improvement.
• Collaborate closely with the sales team to review pending leads and quotations, ensuring alignment between marketing efforts and sales execution.
• Digital Marketing and Performance Optimization:
• Coordinate and **monitor Meta, Instagram, and Google campaigns**, focusing on high-intent audiences within Riyadh and beyond.
• Develop **targeted digital strategies**, including WhatsApp links, tracking codes, and landing pages, to maximize campaign effectiveness and ROI.
• Analyze **ad spend, cost per qualified enquiry, showroom visits, and attributable revenue**, recommending optimizations or campaign adjustments based on data-driven insights.
• Maintain **retargeting audiences and campaigns** to re-engage potential customers and nurture leads through the funnel.
• Enhance the company’s **Google Business Profile**, improving location visibility, customer reviews, and direction requests to drive foot traffic.
• Ensure **digital content accuracy**, including product details, campaign information, and brand messaging, across all online platforms.
• Content Management and Creative Oversight:
• Develop **monthly content plans** aligned with commercial priorities, ensuring a mix of short-form videos, styled room settings, product features, customer testimonials, and styling advice.
• Coordinate the production of **high-quality, authentic content**, including designer collaborations, new-arrival campaigns, and showroom Stories, that highlights product quality, materials, dimensions, and styling possibilities—not just brand aesthetics.
• Maintain an **organized content library**, including product images and creative assets, for easy access and reuse.
• Review outsourced creative work and **reject content that fails to meet brand standards or commercial objectives**, ensuring every deliverable aligns with the premium positioning.
• Interior Designer and Partnership Development:
• Build and **maintain a database of interior designers, architects, decorators, and property professionals**, fostering relationships that drive B2B sales and referrals.
• Conduct **direct outreach** to key stakeholders, arranging showroom meetings and presentations tailored to their needs.
• Collaborate with partners to **co-create content, promotions, and events** that showcase the brand’s offerings to high-value clients.

This role is ideal for a **results-driven marketing professional** with a keen eye for detail, a passion for luxury branding, and a track record of driving measurable growth. If you thrive in a fast-paced, collaborative environment and are eager to make a significant impact in Saudi Arabia’s premium interiors market, we’d love to hear from you.