Digital Marketing Specialist

Digital Marketing Specialist – Drive Growth for Muhlah’s Innovative Fintech Solutions

Join Muhlah, a pioneering fintech company dedicated to revolutionizing micro-financing in Saudi Arabia. As a Digital Marketing Specialist, you will play a pivotal role in shaping Muhlah’s digital presence, amplifying brand visibility, and accelerating customer acquisition through strategic, data-driven campaigns. Operating under the supervision of the Saudi Central Bank (license #105/أش/202509), Muhlah combines cutting-edge technology with responsible lending to empower individuals with accessible financial solutions. Your work will directly contribute to fostering financial inclusion while aligning with the company’s mission of innovation and excellence.

In this dynamic role, you will collaborate with cross-functional teams—including product, design, and customer support—to execute high-impact digital strategies that resonate with Muhlah’s target audience. Your expertise will drive engagement across platforms, optimize performance metrics, and elevate Muhlah’s reputation as a leader in fintech innovation.

Key Responsibilities

As the Digital Marketing Specialist, your responsibilities will include:

• Campaign Strategy & Execution: Develop and manage comprehensive digital marketing campaigns across social media, paid advertising, and other key platforms to enhance brand awareness and drive customer acquisition.
• Content Creation & Engagement: Produce compelling, culturally relevant content in both English and Arabic to foster meaningful connections with Muhlah’s audience. Leverage storytelling and interactive formats to amplify engagement and loyalty.
• Data-Driven Optimization: Analyze web analytics, campaign performance, and market trends to refine strategies, improve ROI, and deliver actionable insights for continuous growth.
• Collaborative Leadership: Partner with product, design, and customer support teams to ensure cohesive messaging, seamless user experiences, and alignment with Muhlah’s brand values.
• Performance Reporting: Generate regular reports and presentations to stakeholders, highlighting key metrics, successes, and areas for improvement.
• Platform Mastery: Manage and optimize paid advertising campaigns on Google Ads, social media platforms, and other digital channels to maximize reach and conversion rates.

Why This Role Matters

Your contributions will not only shape Muhlah’s digital footprint but also empower individuals across Saudi Arabia to access financial opportunities with confidence. By leveraging your creativity, analytical skills, and passion for digital marketing, you will help Muhlah lead the charge in financial inclusion while driving measurable business growth in a fast-paced fintech landscape.

Qualifications & Skills

To excel in this role, you will bring:

• Proven Expertise in Digital Marketing: Hands-on experience in social media marketing, online advertising, and web analytics to design and execute high-performing campaigns.
• Analytical Acumen: Strong ability to interpret data, track KPIs, and translate insights into strategic recommendations that enhance campaign effectiveness.
• Cultural & Linguistic Fluency: Proficiency in both English and Arabic to create content that resonates with Muhlah’s diverse audience and reflects the local market’s nuances.
• Collaborative Mindset: Exceptional communication skills to align with cross-functional teams, internal stakeholders, and external partners while maintaining a customer-centric approach.
• Technical Proficiency: Familiarity with Google Ads, social media advertising tools, and basic SEO principles to optimize digital presence and drive organic growth.
• Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience) is preferred. A portfolio showcasing successful digital marketing campaigns is a plus.
• Operational Readiness: Ability to thrive in a fast-paced, on-site environment in Riyadh, manage multiple projects simultaneously, and adapt to the evolving demands of the fintech industry.

If you are a strategic thinker with a passion for digital innovation and a commitment to driving impactful change in financial services, we invite you to join Muhlah’s mission. Help us redefine the future of micro-financing—one data-driven campaign at a time.