Head of Content - Content Strategy, Content Generation - Real Estate - 8+ Yrs

Head of Content – Elevating Luxury Real Estate Narratives in Saudi Arabia

In this transformative role, you will spearhead the content strategy and production for a leading luxury real estate brand in Saudi Arabia, crafting compelling, culturally resonant Arabic-language storytelling that defines industry excellence. As the visionary leader of a dynamic content team, you will drive innovation at the intersection of editorial, video, and AI-powered content generation, positioning the company as the benchmark for premium real estate experiences in the Kingdom.

Reporting directly to senior leadership, you will shape the narrative of luxury living in Saudi Arabia, ensuring every piece of content—from high-end property features to immersive video storytelling—reflects the brand’s elite positioning while captivating high-net-worth Saudi and GCC audiences. Your strategic insight and creative direction will be pivotal in aligning content with regional marketing objectives, fostering brand loyalty, and amplifying market presence across digital, social, and campaign channels.

Key Responsibilities

Your leadership will span content strategy, team management, and cutting-edge production, ensuring seamless execution from concept to delivery:

• Strategic Content Leadership: Develop and oversee a comprehensive Arabic content strategy tailored to Saudi Arabia’s luxury real estate market, ensuring alignment with global brand standards while delivering culturally authentic, high-impact narratives.
• Multi-Channel Content Planning: Design and manage an integrated content calendar across social media, email campaigns, website features, events, and paid media, optimizing reach and engagement for the target audience.
• Editorial Authority: Serve as the primary Arabic editorial voice for the Saudi market, ensuring linguistic precision, cultural relevance, and brand consistency across all touchpoints.
• Creative Direction: Define and execute creative briefs for diverse content formats, including long-form editorial pieces, property storytelling, short-form social content, and digital assets.
• Team Leadership: Lead and mentor a multidisciplinary team, including a Video Director and AI Content Operators, fostering a collaborative yet high-performance environment that balances creativity with operational excellence.
• End-to-End Production Oversight: Supervise content pipelines from ideation and scripting to final delivery, ensuring adherence to brand standards and deadlines.
• Video Content Expertise: Collaborate closely with the Video Director to plan shoots, refine creative direction, and uphold post-production standards for property films, brand films, and social video content.
• AI-Driven Innovation: Guide the team in leveraging AI tools for content ideation, copywriting, visual asset creation, and personalized campaign strategies, while establishing governance frameworks to maintain quality and brand integrity.
• Arabic Content Excellence: Write, edit, and quality-assure premium Arabic copy across all platforms, translating brand messaging with cultural nuance and regulatory compliance. Champion Arabic-first content creation while ensuring global brand alignment.
• Campaign and Channel Management: Partner with marketing teams to develop integrated campaigns for property launches, brand activations, and seasonal initiatives. Manage social media strategies for platforms like Instagram, X (Twitter), Snapchat, TikTok, and LinkedIn, analyzing performance data to refine engagement strategies.
• Stakeholder Collaboration: Work closely with CMO, Sales, and Development teams to ensure content supports commercial goals. Liaise with external agencies, influencers, and creative partners to amplify brand reach and impact.

Qualifications and Experience

To excel in this role, you must bring a blend of strategic vision, linguistic mastery, and industry expertise:

• Native or Near-Native Arabic Proficiency: Exceptional command of Modern Standard Arabic and Saudi colloquial dialect, with a deep understanding of cultural nuances and regional market dynamics.
• 8+ Years of Progressive Experience: Proven track record in content marketing, editorial leadership, or luxury real estate communications, with a focus on high-net-worth audiences in the Middle East or globally.
• Strategic Content Mindset: Ability to develop data-driven content strategies, analyze performance metrics, and adapt to emerging trends in digital and AI-powered storytelling.
• Leadership and Mentorship: Experience managing cross-functional teams, fostering creativity, and driving operational efficiency in fast-paced environments.
• Regulatory and Cultural Acumen: Strong awareness of Saudi regulatory standards, cultural sensitivities, and best practices for luxury brand communication.
• Technical Adaptability: Familiarity with AI content tools, video production workflows, and digital marketing platforms to streamline content creation and distribution.

This role is ideal for a visionary content leader who thrives at the crossroads of creativity, technology, and market leadership. Join us in shaping the future of luxury real estate storytelling in Saudi Arabia.