Vice President - Marketing & Communications

Vice President – Marketing & Communications

Lesha Capital is seeking a visionary and results-driven leader to spearhead our dynamic Marketing & Communications function during a pivotal phase of growth. This strategic role is designed for an accomplished executive with a proven track record in shaping brand narratives, driving engagement, and delivering measurable business impact. As the Vice President of Marketing & Communications, you will not only define the direction of our marketing initiatives but also cultivate a high-performing team that aligns with our organizational goals and elevates our market presence.

The ideal candidate will bring a blend of creative vision, analytical rigor, and executive leadership to oversee a comprehensive suite of marketing and communications efforts—including integrated campaigns, public relations, digital strategy, and event management. This role demands a strategic thinker who thrives in ambiguity, excels in cross-functional collaboration, and is adept at translating data-driven insights into actionable strategies that resonate with our target audiences.

Key Responsibilities

At Lesha Capital, your leadership will be instrumental in shaping the future of our brand. Your responsibilities will include:

• Strategic Leadership: Develop and execute a cohesive marketing and communications strategy that aligns with business objectives, ensuring consistent and impactful brand messaging across all channels.
• Campaign Excellence: Oversee the planning, execution, and optimization of integrated marketing campaigns—from concept to delivery—focusing on brand awareness, customer engagement, and demand generation.
• Event Strategy & Execution: Lead the design and implementation of high-impact events, including trade shows, conferences, and promotional initiatives, ensuring alignment with audience expectations and measurable outcomes.
• Public Relations & Media Relations: Direct a robust PR strategy, including media outreach, press releases, and spokesperson management, to enhance brand credibility and visibility in key markets.
• Digital & Social Media Leadership: Define and manage a data-informed social media and content strategy that amplifies our brand voice, fosters audience engagement, and drives organic growth.
• Market Insights & Competitive Analysis: Conduct in-depth market research to identify trends, competitive positioning, and customer needs, translating findings into strategic initiatives that position Lesha Capital as an industry leader.
• Performance & Analytics: Establish and monitor key performance indicators (KPIs) to track campaign effectiveness, ROI, and business impact, providing leadership with actionable insights and recommendations.
• Cross-Functional Collaboration: Partner closely with Sales, Product, and other internal teams to ensure seamless alignment between marketing strategy, messaging, and go-to-market priorities.
• Team Development: Build, mentor, and inspire a high-performing marketing and communications team (or external partners) to foster accountability, innovation, and continuous improvement.

Qualifications & Experience

We are looking for a seasoned professional with a proven ability to drive growth through strategic marketing and communications. The successful candidate will possess:

• A Bachelor’s degree in Marketing, Communications, or a related field; an advanced degree is a strong advantage.
• Six or more years of progressive experience in marketing and communications, with at least three years in a leadership capacity.
• Expertise across integrated marketing, public relations, and digital channels, including social media, content strategy, and data-driven decision-making.
• Advanced proficiency in analytics tools (e.g., Google Analytics) and the ability to leverage data to refine strategies and maximize performance.
• A track record of leading high-impact campaigns, managing budgets effectively, and delivering measurable business results.
• Exceptional communication skills, with the ability to articulate complex ideas clearly and influence stakeholders at all levels.
• Strong executive presence, stakeholder management, and the ability to inspire and lead diverse teams toward shared goals.

Success Factors

To thrive in this role, you will embody the following attributes:

• A proactive ownership mindset, with the ability to independently manage multiple priorities and deliverables while maintaining high standards of accuracy and execution.
• Exceptional attention to detail, ensuring flawless execution across all client materials, transactions, and reporting.
• Unwavering execution capability, with the ability to produce high-quality outputs under tight deadlines while maintaining composure in fast-paced environments.
• Strong organizational and prioritization skills, enabling you to manage complex client pipelines, requests, and deliverables with structured clarity.
• Effective coordination skills, fostering seamless collaboration across internal teams and external partners to ensure timely and impactful outcomes.

This is an opportunity to shape the future of Lesha Capital’s marketing and communications landscape. If you are a strategic thinker with a passion for driving growth through innovative storytelling and data-driven strategies, we invite you to join our team and make a lasting impact.