Horeca & Food Services Sales Specialist

Horeca & Food Services Sales Specialist – Drive Growth in the Hospitality Sector

Are you a dynamic and results-driven professional with a passion for building lasting business relationships in the fast-paced world of hospitality and food services? We are seeking an ambitious Horeca & Food Services Sales Specialist to join our team and play a pivotal role in expanding Barnes’ market presence within the HORECA sector. In this strategic position, you will leverage your sales expertise to identify new opportunities, nurture client partnerships, and deliver exceptional service that drives revenue growth and customer loyalty.

As a key member of our sales team, you will be responsible for cultivating a robust pipeline of high-value accounts while ensuring seamless collaboration across departments. Your ability to combine analytical thinking with relationship-building skills will be instrumental in positioning Barnes as the preferred choice for hospitality and food service professionals. This role offers a unique opportunity to make a tangible impact on our business while developing your career in a dynamic, fast-growing industry.

Key Responsibilities

In this dynamic role, your responsibilities will include, but are not limited to:

• Client Acquisition and Relationship Management: Proactively identify and engage with potential clients within the HORECA sector, including hotels, restaurants, cafés, and catering companies. Develop and maintain strong, long-term relationships with existing clients to ensure their ongoing satisfaction and business retention.
• Sales Execution and Negotiation: Assist in contract negotiations, preparing tailored proposals, and providing competitive quotations that align with client needs. Utilize your persuasive communication skills to close deals and drive revenue growth.
• Client Service Excellence: Ensure high standards of service by diligently following up on orders, deliveries, and client inquiries. Act as the primary point of contact for clients, addressing their concerns promptly and professionally.
• Market and Competitive Insight: Stay ahead of industry trends by monitoring competitor activities and market dynamics within the hospitality and food services sector. Share insights with the team to inform strategic decision-making and product development.
• Collaborative Partnerships: Work closely with marketing, product, and internal operations teams to align campaigns, materials, and logistics. Ensure that all client-facing initiatives reflect Barnes’ brand values and product strengths.
• Performance Reporting and Analysis: Provide regular updates to the Sales Manager on sales performance, client interactions, and market analysis. Utilize data-driven insights to refine sales strategies and optimize results.
• Presentation and Demo Delivery: Prepare and deliver compelling presentations, product demonstrations, and tastings to engage clients and support deal closure. Showcase Barnes’ offerings in a way that highlights their unique value proposition.
• Internal Coordination: Facilitate smooth operations by coordinating with logistics and operations teams to ensure timely and efficient delivery of products and services.

Qualifications and Experience

To excel in this role, you will bring:

• A bachelor’s degree in Business Administration, Marketing, or a related field, demonstrating a strong foundation in sales, customer service, or hospitality management.
• 2–4 years of relevant experience in sales or customer service, with a preference for those who have worked within the HORECA or food and beverage (F&B) sector. Experience in B2B sales is a significant advantage.
• Proven ability to build and maintain client relationships, with a track record of exceeding sales targets and fostering long-term partnerships.
• Excellent communication and negotiation skills, with the ability to articulate product benefits and address client objections effectively.
• A results-oriented mindset and the drive to continuously improve sales performance through data analysis and strategic planning.
• Strong organizational and time-management skills, with the ability to juggle multiple accounts and priorities in a fast-paced environment.
• Familiarity with CRM tools and sales software to track client interactions and manage sales pipelines efficiently.

If you are a motivated professional eager to contribute to the growth of Barnes in the HORECA sector, we invite you to apply and join our team. This is an exciting opportunity to make a real difference in the hospitality industry while advancing your career in a supportive and innovative environment.