Marketing & Events Senior Officer - Westfield Riyadh

Marketing & Events Senior Officer – Driving Impactful Campaigns and Memorable Experiences at Westfield Riyadh

Join our dynamic team at Westfield Riyadh as a **Marketing & Events Senior Officer**, where you’ll play a pivotal role in shaping the vibrant retail experience for shoppers and tenants alike. This strategic yet hands-on position bridges marketing innovation with operational excellence, ensuring that every campaign, event, and activation aligns with Westfield’s brand vision while delivering measurable results. As a key driver of mall engagement, you’ll collaborate across departments, manage high-impact initiatives, and foster strong partnerships with tenants to create immersive, community-driven experiences.

In this fast-paced retail environment, your ability to balance creativity with precision will be instrumental. You’ll oversee the execution of annual marketing calendars, from seasonal launches to community-driven events, ensuring seamless coordination between creative teams, vendors, and operational stakeholders. Your role extends beyond planning—you’ll be on the front lines, conducting mall walkthroughs to maintain brand consistency, supervising live events, and troubleshooting challenges in real time. With a tenant-first mindset, you’ll also act as a trusted marketing liaison, guiding retailers through campaign participation, promotional alignment, and experiential programming to maximize their presence within Westfield Riyadh.

Key Responsibilities

Your impact will be felt across multiple dimensions:

• Campaign Execution & Activation: Lead the implementation of annual marketing calendars, including launch events, seasonal promotions, and community activities, ensuring timely deployment of creative assets and mall-wide campaigns.
• Stakeholder Coordination: Collaborate with operations, security, facilities, and external vendors to guarantee smooth execution of activations, event setups, and post-event breakdowns. Act as the primary liaison between Westfield’s marketing team and tenants, providing guidance on marketing guidelines, campaign participation, and promotional strategies.
• On-Site Oversight: Conduct daily mall walkthroughs to monitor the display and maintenance of marketing collateral, digital screens, and activations. Ensure brand standards are upheld across all executions, from in-mall branding to creative compliance with Westfield’s guidelines.
• Event Management: Supervise live events from setup to post-event breakdown, tracking performance metrics, footfall, and tenant engagement. Prepare detailed post-event reports with actionable insights and recommendations to refine future initiatives.
• Tenant Engagement & Collaboration: Drive tenant participation in experiential and community programming, coordinate mall-wide offers, and resolve marketing-related queries to foster a collaborative retail ecosystem.
• Logistics & Compliance: Manage permit processes, coordinate with agencies on logistics and branding placements, and track inventory of marketing assets and point-of-sale materials. Ensure seamless integration with digital content teams for media screens and social media campaigns.
• Financial & Operational Support: Assist in budget tracking, purchase order coordination, and financial reporting to maintain operational efficiency and cost-effectiveness.
• Problem Solving & Adaptability: Proactively address challenges, manage multiple deadlines, and adapt to the dynamic demands of a retail environment, particularly during peak trading periods and events.

Why This Role Matters

As a **Marketing & Events Senior Officer**, you’ll be more than just an executor—you’ll be a catalyst for innovation, a bridge between strategy and execution, and a champion of tenant and shopper engagement. Your work will directly contribute to the success of Westfield Riyadh’s marketing initiatives, enhancing the mall’s reputation as a premier retail destination. If you thrive in a collaborative, fast-paced environment and are passionate about creating memorable experiences, this is your opportunity to make a tangible impact.

Qualifications & Skills

We’re seeking a detail-oriented, commercially astute professional with:

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in retail marketing, mall marketing, events, or brand activations, with a preference for experience in a shopping mall environment.
• Exceptional organizational and multitasking skills, coupled with the ability to manage competing priorities and deadlines in a high-pressure setting.
• Proficient communication skills in both Arabic and English, with the ability to engage effectively with diverse stakeholders, including tenants, vendors, and internal teams.
• A tenant-first mindset, with strong commercial awareness and a proactive approach to problem-solving.
• Experience in stakeholder coordination, logistics management, and event execution, ensuring seamless collaboration across departments.
• The ability to work flexible hours, including evenings, weekends, and holidays, to support events and peak trading periods.
• A detail-oriented and operationally strong mindset, with a focus on maintaining brand consistency and quality across all activations.

If you’re ready to take your career to the next level and contribute to the success of one of Saudi Arabia’s most iconic retail destinations, we’d love to hear from you.