Head of Marketing (Enterprise & Government, B2B/B2G)

Drive Strategic Growth and Market Leadership as Head of Marketing at Saudi Arabia’s Premier AI LegalTech Startup

At Qanoniah, we are revolutionizing the legal landscape for enterprises and government entities across Saudi Arabia with our cutting-edge AI Legal Assistant. Backed by industry-leading investors including 500 Global, Sanabil Investments, and Wa'ed by Aramco, we are not just a startup—we are the trusted daily partner for organizations navigating complex legal challenges with unparalleled speed and precision. As the Head of Marketing (Enterprise & Government, B2B/B2G), you will play a pivotal role in shaping Qanoniah’s market presence, driving revenue growth, and establishing us as the definitive AI legal solution in the region.

This is more than a job—it’s an opportunity to build a marketing function from the ground up, define the brand narrative, and lead a high-impact team that directly contributes to the company’s leadership position. Reporting directly to the CEO, you will own the entire marketing strategy, from brand awareness and demand generation to sales enablement and revenue-driven initiatives. Your influence will extend across all channels, ensuring every marketing effort aligns with measurable pipeline growth and customer acquisition.

Key Responsibilities

Your role will demand a strategic mindset and hands-on leadership across multiple critical areas:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy that drives revenue growth, covering both new customer acquisition and enterprise expansion. Align this strategy with Sales and Customer Success to ensure seamless pipeline contribution and conversion.
• Team and Department Growth: Build and scale the marketing department, defining its structure, processes, and budget. Hire top talent and foster a culture of excellence, ensuring the team is equipped to deliver exceptional results.
• Brand and Messaging: Define Qanoniah’s positioning and messaging for legal, contracts, procurement, and digital transformation leaders. Craft compelling narratives that resonate with high-stakes decision-makers in both the private and public sectors.
• Demand Generation: Lead demand generation across all channels—digital marketing, webinars, conferences, events, account-based marketing, executive programs, and partnerships. Ensure every initiative is measured against a unified pipeline language that aligns with Sales goals.
• Market Dominance: Elevate Qanoniah’s profile as the go-to AI legal solution for government entities and enterprises through strategic branding, public relations, and thought leadership—with a strong emphasis on Arabic-language content to engage the local market.
• Sales Enablement: Equip the Sales team with the tools, insights, and resources they need to close deals. Implement robust marketing operations that track and optimize every investment against pipeline impact.

This is not a traditional marketing role—it’s a category-building opportunity. You will shape how the market perceives Qanoniah, turning an emerging player into the undisputed leader in AI legal solutions. Your success will be measured not just in brand awareness, but in the tangible revenue and high-value accounts you drive.

What You’ll Bring to the Table

We are seeking a seasoned B2B marketing professional with a proven track record of driving growth in high-stakes, enterprise environments. Your expertise should align with the following criteria:

• 7+ years in B2B marketing, with 4+ years specializing in enterprise technology, AI, or SaaS. Your experience should include working with large enterprises and government entities, particularly within the Saudi market.
• Revenue-driven results: A history of growing marketing-sourced pipeline and revenue, with a deep understanding of pipeline coverage, win rates, and customer acquisition metrics. Impressions alone won’t cut it—your focus must be on measurable impact.
• Category leadership: Experience taking a product or company from obscurity to market leadership. You should be able to articulate how your strategies have positioned brands as industry leaders.
• Product marketing prowess: The ability to simplify complex AI concepts for risk-averse legal buyers. Your messaging should build trust and demonstrate clear value in a highly regulated environment.
• Team-building and scaling: Experience building or scaling a marketing function at an early-stage company. You should be a player-coach, capable of leading specialists while knowing when to delegate effectively.
• Executive presence: Comfortable engaging with General Counsels, government officials, media, and industry partners. Your ability to influence and persuade at the highest levels will be critical.
• Language proficiency: Fluent in both Arabic and English. Relocation to Makkah is required, with periodic travel to Riyadh.

While not mandatory, the following will be highly valued:

• Experience in LegalTech, GovTech, or regulated industries, particularly in marketing AI products to risk-averse buyers.
• A strong media network in Saudi Arabia, enabling strategic outreach and thought leadership.
• Experience at a Series A or B startup, where you’ve contributed to rapid scaling and market penetration.

Why Join Qanoniah?

At Qanoniah, you won’t just be another employee—you’ll be a founding leader, shaping the future of marketing in one of Saudi Arabia’s most dynamic industries. Enjoy:

• A competitive salary and the opportunity to build a marketing department that reflects your vision.
• A direct line to the CEO and a seat on the leadership team, ensuring your voice drives the company’s strategic direction.
• A front-row seat at innovation, working at the intersection of AI, legal technology, and enterprise transformation.
• The chance to leave a lasting impact on the Saudi market, establishing Qanoniah as the benchmark for AI legal solutions.

This is your opportunity to build, lead, and dominate—join us in redefining the future of legal technology in Saudi Arabia.