Marketing Lead

Marketing Lead – Drive Strategic Growth for a Premium Furniture Design Leader

At United Closets | الخزائن المتحدة, we redefine integrated storage solutions with a legacy of excellence since 2005. As a market leader in premium furniture design, we combine cutting-edge German and Italian manufacturing technologies with innovative design to deliver bespoke storage solutions for homes, offices, hotels, and educational institutions. Our portfolio spans from sleek cabinetry and office furniture to fully integrated bedroom and library systems, catering to discerning clients across Saudi Arabia and beyond. If you thrive in a dynamic environment where creativity meets measurable impact, we invite you to join our team as our Marketing Lead—a pivotal role shaping the future of our brand and driving sustainable growth.

In this strategic position, you will spearhead our marketing initiatives, blending data-driven insights with creative execution to elevate brand visibility, engagement, and revenue. Reporting directly to senior management, you will develop and implement a comprehensive annual marketing strategy aligned with business objectives, ensuring every campaign delivers tangible results. This role demands a blend of analytical rigor, creative vision, and hands-on leadership to navigate the competitive Saudi market and position United Closets as the benchmark for premium furniture solutions.

Key Responsibilities:

You will lead end-to-end marketing operations with a focus on performance, innovation, and cross-functional collaboration:

• Strategic Planning and Execution: Design and oversee the annual marketing strategy, ensuring alignment with business goals and market trends. Develop and refine digital marketing campaigns across platforms, optimizing return on investment (ROI) through rigorous performance analysis.
• Lead Generation and Conversion: Craft a robust lead generation strategy to enhance the quality and volume of leads, leveraging data insights to improve conversion rates. Collaborate closely with the sales team to translate marketing campaigns into measurable sales outcomes, including driving attendance at exhibitions and trade shows.
• Brand and Content Leadership: Manage the brand’s narrative, ensuring consistency and impact across all touchpoints, including content creation, social media platforms, and digital assets. Develop compelling storytelling that resonates with our diverse client base—ranging from private villas to government projects—and reflects our commitment to quality and innovation.
• Campaign and Promotion Management: Plan and execute high-impact promotional campaigns, seasonal offers, and launch strategies for new product lines or branch openings. Monitor and optimize paid advertising channels, including Google Ads and social media, to maximize reach and engagement.
• Performance Analytics and Reporting: Track and analyze key performance indicators (KPIs) such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Conversion Rate, Return on Ad Spend (ROAS), and lead quality. Present actionable insights through comprehensive reports to guide strategic decision-making.
• Market and Competitor Insights: Conduct in-depth market and competitor analysis to identify growth opportunities and emerging trends. Stay ahead of customer preferences and industry shifts, proposing innovative strategies to maintain our competitive edge.
• Vendor and Agency Management: Oversee external marketing agencies and suppliers, ensuring high-quality execution and adherence to brand standards. Allocate and manage marketing budgets with precision, linking expenditures directly to sales performance and ROI.
• Cross-Functional Collaboration: Partner with sales, product development, and customer service teams to align marketing efforts with broader business objectives. Foster a collaborative culture that drives collective success.

What You Bring to the Table:

We are seeking a dynamic and results-driven marketing professional with a proven track record in driving growth within the furniture, interior design, or retail sectors. Your expertise will be instrumental in elevating United Closets’ market presence:

• Proven Experience: Minimum of 5 years in marketing, with a strong focus on digital marketing, performance marketing, and lead generation. Experience in the kitchen, cabinetry, furniture, or interior design industries is highly preferred.
• Strategic Mindset: Ability to develop and execute data-driven marketing strategies that align with business goals and deliver measurable results. Expertise in managing marketing budgets and linking spending to sales performance.
• Analytical and Reporting Skills: Proficiency in analyzing KPIs, interpreting performance data, and generating insightful reports to guide strategic decisions. Experience managing marketing teams and external agencies to ensure seamless execution.
• Market Acumen: Deep understanding of the Saudi market dynamics, customer behavior, and industry trends. Fluency in both Arabic and English is essential for effective communication across all stakeholders.
• Creative and Adaptive: Passion for storytelling and brand building, with a creative approach to content development and campaign execution. Ability to adapt strategies to evolving market conditions and technological advancements.

Join United Closets and be part of a team that blends craftsmanship with innovation, shaping the future of premium furniture solutions in the Middle East. If you are ready to take on this challenging and rewarding role, we look forward to hearing from you.