Marketing Manager

Marketing Manager – Elevate AANI&DANI’s Legacy of Luxury and Heritage

AANI&DANI stands as a distinguished Saudi brand, founded in Riyadh in 1998, renowned for its exquisite chocolate confections and pâtisserie that seamlessly blend European craftsmanship with the rich traditions of Saudi hospitality. With an expansive network of over fifty boutiques and three state-of-the-art production facilities, the brand redefines gifting culture through artisanal excellence. Every creation is meticulously designed to encapsulate emotions of love, gratitude, and celebration, embodying the essence of meaningful connections. The brand’s iconic lavender-inspired palette and visual identity reflect the natural beauty and cultural heritage of the Kingdom, reinforcing its commitment to elevating confectionery experiences.

As a **Marketing Manager**, you will play a pivotal role in shaping and executing AANI&DANI’s dynamic marketing strategy, ensuring brand resonance across digital, retail, and offline channels. This full-time, on-site position in Riyadh, Saudi Arabia, offers a unique opportunity to drive growth, enhance brand visibility, and foster deeper customer engagement through innovative campaigns and strategic initiatives.

Key Responsibilities:

You will lead the development and execution of comprehensive marketing strategies that align with AANI&DANI’s premium positioning, ensuring consistent and compelling brand messaging across all touchpoints. Your role will encompass:

• Campaign Leadership: Plan, develop, and oversee high-impact marketing campaigns—including seasonal activations and product launches—that resonate with both local and international audiences. Leverage data-driven insights to refine strategies and maximize campaign performance.
• Brand Advocacy: Collaborate with cross-functional teams, including product development, sales, and retail operations, to ensure seamless integration of marketing initiatives with product offerings and in-store promotions. Champion the brand’s identity, ensuring every interaction—from digital content to in-person experiences—reflects AANI&DANI’s commitment to luxury and heritage.
• Digital and Social Innovation: Drive AANI&DANI’s digital presence through strategic content creation, social media management, and targeted digital marketing campaigns. Stay ahead of industry trends to cultivate an engaging online community and amplify brand storytelling.
• Performance and Analytics: Monitor and analyze marketing performance metrics, customer insights, and market trends to inform strategic decisions. Optimize marketing budgets and ROI by leveraging analytical tools to identify high-impact opportunities and refine campaign tactics.
• Team and Agency Management: Supervise internal marketing teams and external agencies, ensuring alignment with brand standards and campaign objectives. Foster a collaborative environment that encourages creativity, innovation, and accountability.
• Expansion and Growth: Support the brand’s strategic expansion across existing and new boutiques, developing localized marketing strategies that resonate with diverse regional markets while maintaining a cohesive global identity.

This role is ideal for a dynamic marketing professional with a passion for luxury brands and a proven track record in driving measurable results. If you thrive in a fast-paced, creative environment and are eager to contribute to the evolution of a beloved Saudi icon, we invite you to join our team and help redefine the art of gifting.

Qualifications and Experience:

To excel in this position, you will bring:

• 7+ years of experience in marketing, with a strong preference for expertise in F&B, retail, FMCG, or consumer brands. A deep understanding of brand management, campaign execution, and seasonal activations is essential.
• Proven digital marketing acumen, including social media strategy, content development, and data-driven campaign optimization. Experience with digital analytics tools and platforms is a must.
• Strategic product launch expertise, with a focus on customer insights and market trends to inform marketing decisions. Ability to translate data into actionable strategies that drive engagement and sales.
• Budget management and ROI analysis skills, with experience overseeing marketing spend and collaborating with agencies to deliver high-impact results within financial constraints.
• Leadership and commercial thinking, with a track record of mentoring teams, fostering creativity, and aligning marketing efforts with broader business goals. Exceptional communication skills to articulate vision and collaborate effectively across departments.

Join AANI&DANI and be part of a legacy that celebrates Saudi craftsmanship, innovation, and the timeless art of giving. Your expertise will help us continue to inspire joy and connection through every confectionery experience.