Sales Team Lead

Sales Team Lead – Drive Student Recruitment & Enrollment Growth

Are you a results-driven sales leader with a passion for education and a proven track record in scaling high-performance teams? Join us as our Sales Team Lead, where you will spearhead our student recruitment and enrollment operations, transforming inquiries into confirmed enrollments while fostering a culture of excellence, collaboration, and student-centric service. This dynamic role requires strategic leadership, data-driven decision-making, and the ability to inspire a multi-functional team to exceed targets in one of the most critical phases of our institution’s growth.

As the Sales Team Lead, you will oversee a high-impact team of CRM Agents, Admission Consultants, and B2B Sales Representatives, ensuring seamless lead management from initial contact through enrollment. Collaborating closely with the Chief Commercial & Marketing Officer (CCMO) and Marketing teams, you will optimize the entire lead-to-enrollment pipeline, refine sales processes, and deliver unparalleled consultative support to prospective students and their families. Your strategic vision will elevate team performance, enhance conversion rates, and position our institution as a leader in student recruitment.

Key Responsibilities

Your role demands a blend of leadership, analytical rigor, and hands-on coaching to drive both individual and team success. Below are the core areas where you will make a tangible impact:

• Sales Leadership & Team Development
• Lead, mentor, and develop a high-performing sales team, ensuring alignment with institutional recruitment objectives and enrollment targets.
• Set and track ambitious yet achievable individual and team KPIs, including lead response times, contact rates, appointment conversions, applications submitted, and confirmed enrollments.
• Conduct regular performance reviews, one-on-one coaching sessions, and team meetings to foster continuous improvement and address performance gaps proactively.
• Motivate and inspire the team during peak enrollment periods, maintaining productivity and morale while delivering exceptional results.
• Develop and implement targeted coaching and development plans to address skill gaps, ensuring every team member contributes to the team’s success.
• Sales Coaching & Quality Assurance
• Conduct regular call monitoring and quality audits to evaluate sales effectiveness, customer experience, and adherence to consultative selling principles.
• Train and coach team members on objection handling, negotiation techniques, and closing strategies to maximize conversion rates.
• Develop and refine sales scripts, call guides, WhatsApp/email templates, and follow-up sequences to ensure consistency and professionalism across all interactions.
• Ensure the team maintains accurate, up-to-date knowledge of academic programs, admission requirements, tuition structures, scholarships, and institutional offerings to deliver precise and ethical guidance.
• Uphold the highest standards of student-centered communication, ensuring prospective students and parents receive transparent, empathetic, and informed support throughout their enrollment journey.
• CRM & Enrollment Pipeline Management
• Take ownership of the end-to-end lead-to-enrollment funnel, ensuring leads from digital campaigns, events, referrals, and other channels are promptly assigned, qualified, and followed up with urgency.
• Collaborate with Marketing and MarTech teams to optimize lead routing and CRM integration, leveraging platforms like Odoo CRM for seamless data flow and actionable insights.
• Monitor conversion metrics at every stage—from initial inquiry to confirmed enrollment—and identify opportunities to streamline processes and reduce drop-offs.
• Maintain CRM pipeline hygiene, ensuring data accuracy, completeness, and regular updates on lead status, communication history, follow-ups, and outcomes.
• Develop and execute re-engagement strategies for inactive or aging leads, maximizing the lifetime value of each prospect.
• Ensure sales forecasting accuracy by analyzing historical data and market trends to provide leadership with reliable enrollment projections.
• Conversion & Enrollment Growth
• Design and implement data-driven strategies to improve lead conversion, focusing on high-potential programs, branches, and lead sources.
• Analyze conversion performance across campaigns, sales representatives, and enrollment periods, identifying barriers and recommending actionable solutions.
• Encourage an admission consultative approach, empowering prospective students to make informed decisions aligned with their academic and career goals.
• Develop targeted follow-up strategies for high-value prospects, leveraging insights from student and parent feedback to refine engagement tactics.
• Provide regular enrollment forecasts and strategic recommendations to leadership, ensuring alignment with institutional goals.
• B2B Sales & Partnership Development
• Guide B2B Sales Representatives in identifying and cultivating strategic institutional partnerships with schools, corporations, government entities, and other organizations.
• Support the expansion of bulk enrollment opportunities, ensuring alignment with institutional objectives and market demand.

This is more than a job—it’s an opportunity to shape the future of student recruitment by building a high-performing team, refining sales processes, and delivering measurable growth. If you thrive in a fast-paced, results-oriented environment and are committed to fostering a culture of excellence, we invite you to take the next step in your career with us.