Performance Analytics & Insights Senior Specialist

Performance Analytics & Insights Senior Specialist

Join our dynamic team as a **Performance Analytics & Insights Senior Specialist**, where you will play a pivotal role in transforming raw marketing and business data into strategic, actionable insights. In this impactful position, you will drive data-driven decision-making, optimize campaign performance, and deliver measurable business growth by leveraging advanced analytics and visualization tools. This is an opportunity to shape how we measure success, refine our marketing strategies, and enhance overall operational efficiency.

As a key member of our analytics team, you will collaborate closely with cross-functional stakeholders—including Marketing, Digital, CRM, Finance, and IT—to ensure data integrity, consistency, and alignment with business objectives. Your expertise will be instrumental in identifying trends, mitigating risks, and uncovering opportunities that directly influence our marketing investments and campaign effectiveness.

Key Responsibilities

Your role will encompass a broad spectrum of analytical and strategic tasks, including but not limited to:

• Develop and maintain high-impact marketing performance dashboards and reports using advanced tools like Power BI, ensuring stakeholders have real-time access to critical insights.
• Conduct in-depth analysis of customer acquisition, retention, engagement, and loyalty metrics to assess the health and trajectory of our marketing initiatives.
• Track and measure key performance indicators (KPIs) across campaigns, ensuring alignment with predefined targets and business goals while evaluating critical metrics such as ROI, ROAS, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and conversion rates.
• Prepare concise yet comprehensive performance reports that highlight actionable insights, emerging trends, potential risks, and strategic opportunities to guide decision-making at all levels.
• Identify and interpret performance trends through sophisticated data analysis, translating complex datasets into clear, strategic recommendations to optimize marketing spend and campaign strategies.
• Collaborate seamlessly with cross-functional teams—Marketing, Digital, CRM, Finance, IT, and beyond—to ensure data accuracy, consistency, and alignment with broader business objectives.
• Support data-driven decision-making by delivering compelling data visualizations and storytelling that resonate with both technical and non-technical audiences.
• Contribute to forecasting and predictive analytics initiatives, leveraging historical and real-time data to drive continuous performance improvement and future-proof our marketing strategies.

Requirements

To excel in this role, you will bring a blend of technical expertise, analytical rigor, and strategic thinking. We are seeking a candidate with:

• A Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, Economics, Information Systems, or a related field, reflecting a strong foundation in quantitative analysis and business strategy.
• 5–7 years of relevant experience in Marketing Analytics, Business Intelligence, Performance Marketing, or Data Analytics, demonstrating a proven track record of delivering measurable results through data-driven insights.
• Proficient proficiency in Power BI and Advanced Excel, with the ability to design interactive dashboards, perform complex data analysis, and automate reporting processes.
• Hands-on experience in dashboard development, data visualization, and performance reporting, ensuring clarity and actionability in data presentation.
• A deep understanding of digital marketing metrics and campaign performance, including the ability to measure and optimize marketing ROI, conversion rates, and campaign effectiveness.
• Strong analytical and problem-solving skills, coupled with exceptional communication abilities, to translate insights into strategic recommendations for stakeholders at all levels.
• Excellent stakeholder management and collaboration skills, enabling you to work effectively with diverse teams and drive alignment across departments.

Preferred Qualifications

While not mandatory, the following qualifications will further enhance your candidacy:

• Experience with SQL, Google BigQuery, GA4, or Adobe Analytics, enabling you to work with large-scale datasets and complex queries.
• A Google Analytics or Marketing Analytics certification, validating your expertise in industry-leading tools and best practices.
• Experience in customer-focused industries such as Retail, FMCG, Hospitality, Entertainment, or Shopping Malls, where data-driven insights directly impact customer acquisition and retention strategies.
• Proven experience in CRM analytics and customer segmentation, allowing you to tailor marketing efforts to specific audience segments for maximum impact.
• Experience working across multiple brands or business units, demonstrating adaptability and the ability to apply analytics expertise in diverse contexts.

Key Skills

Your expertise will span a range of critical competencies, including:

• Marketing Analytics
• Business Intelligence
• Power BI
• Advanced Excel
• Dashboard Development
• Data Visualization
• KPI Management
• Campaign Performance Analysis
• Data Storytelling
• Strategic Insights

If you are passionate about leveraging data to drive business success and thrive in a collaborative, fast-paced environment, we invite you to apply and be part of our mission to redefine performance analytics in marketing.