Brand Marketing Manager

Brand Marketing Manager – Drive Strategic Brand Growth and Elevate Market Presence

As the **Brand Marketing Manager** at Barns, you will spearhead the development and execution of a cohesive, high-impact brand strategy that resonates across all customer and market touchpoints. This pivotal role demands a strategic mindset, creative vision, and a deep understanding of consumer behavior to ensure alignment with brand identity, business objectives, and evolving market dynamics. You will own the entire brand lifecycle—from strategic positioning to campaign execution—while fostering cross-functional collaboration to build lasting brand equity and drive sustainable growth.

In this dynamic position, you will lead the charge in shaping Barns’ brand narrative, ensuring consistency and relevance across every interaction. Your expertise will be instrumental in crafting integrated campaigns, forging strategic partnerships, and refining competitive positioning to strengthen market leadership. With a focus on both innovation and execution, you will play a key role in elevating the brand’s reputation, deepening customer engagement, and aligning marketing initiatives with broader business goals.

Key Responsibilities

Your role will encompass a broad spectrum of strategic and operational duties, including but not limited to:

• Brand Strategy & Positioning: Develop and oversee a robust brand strategy, defining positioning, identity, tone of voice, and visual direction to ensure a compelling and differentiated market presence.
• Integrated Campaign Development: Plan and execute 360° brand campaigns, including product launches, seasonal promotions, partnerships, sponsorships, and culturally relevant initiatives that captivate audiences and drive engagement.
• Strategic Partnerships & CSR: Lead corporate social responsibility (CSR) and partnership strategies to enhance brand reputation, foster meaningful social impact, and align initiatives with core brand values.
• Competitive Intelligence & Benchmarking: Conduct thorough competitor analysis and translate market insights into actionable brand positioning adjustments to maintain a competitive edge.
• Brand Consistency & Asset Management: Ensure uniformity of brand messaging and creative assets across all channels, from digital platforms to physical touchpoints, while evolving brand guidelines for clarity and scalability.
• Cross-Functional Collaboration: Partner with teams in Product Development, Operations, Digital, and Customer Experience to embed brand messaging into every customer interaction, creating seamless and cohesive experiences.
• Agency & Vendor Management: Lead relationships with external agencies and vendors, overseeing creative development, production, and campaign rollouts to ensure high-quality execution.
• Performance & Reporting: Monitor key brand health metrics, such as awareness, perception, and equity, and compile regular performance reports to inform strategic decisions and optimize future initiatives.
• Content & Storytelling Strategy: Develop a compelling content strategy for brand storytelling, including campaigns, video productions, internal narratives, and customer engagement platforms that foster emotional connection and loyalty.
• Calendar & Initiative Alignment: Manage the brand marketing calendar to synchronize national campaigns, business initiatives, and retail seasons, ensuring timely and impactful execution.
• Executive Collaboration: Work closely with senior leadership to align brand priorities with overarching business objectives, ensuring marketing efforts contribute directly to organizational success.

Job Requirements

To excel in this role, you will bring a blend of strategic acumen, creative leadership, and operational expertise. The ideal candidate will meet the following criteria:

• A Bachelor’s degree in Marketing, Communications, Advertising, or a related field, with a Master’s degree being a strong advantage.
• 6–8 years of progressive experience in marketing leadership, with a preference for backgrounds in F&B or retail sectors, demonstrating expertise in strategic planning, team management, and campaign execution.
• Proven fluency in both Arabic and English, enabling effective communication across diverse stakeholders and markets.

This is an opportunity to make a meaningful impact on a brand’s trajectory while contributing to a dynamic, results-driven organization. If you are passionate about brand storytelling, strategic innovation, and driving market leadership, we invite you to join our team and help shape the future of Barns.