Marketing / E-Commerce & Distribution

Join Accor: Drive Innovation in Hospitality Marketing and E-Commerce

At Accor, we are more than a global hospitality leader—we are a dynamic community of 280,000 passionate professionals dedicated to redefining guest experiences and setting new benchmarks in service excellence. This is an opportunity to shape the future of hospitality while growing alongside a brand that values your unique perspective and ambition. If you thrive in a fast-paced, results-driven environment and are eager to make an impact, we invite you to contribute to our mission of creating unforgettable stays and fostering meaningful connections.

Accor is not just a workplace; it’s a platform for personal and professional growth. Here, you’ll find a supportive culture that empowers you to innovate, collaborate, and exceed expectations. Whether you’re refining digital strategies, optimizing distribution channels, or enhancing brand visibility, your work will directly influence guest satisfaction and revenue growth. Together, we’ll challenge the status quo and pioneer the hospitality experiences of tomorrow.

Role Overview

As a **Marketing / E-Commerce & Distribution Specialist**, you will play a pivotal role in elevating our hotel’s online presence, maximizing revenue, and driving brand engagement. This dynamic position blends strategic marketing, data-driven decision-making, and hands-on execution across digital platforms to ensure seamless guest experiences and sustained business growth. Your expertise will be instrumental in aligning commercial objectives with cutting-edge distribution and promotional strategies.

Key Responsibilities

Your day-to-day responsibilities will include:

• Strategic Leadership: Develop and execute comprehensive marketing and e-commerce strategies that align with the hotel’s brand positioning and commercial goals, ensuring cohesive execution across all digital touchpoints.
• Digital Channel Management: Oversee the hotel’s online presence, including the official website, Online Travel Agencies (OTAs), booking platforms, and other distribution channels, to optimize visibility, occupancy, and revenue.
• Distribution Optimization: Monitor and refine room availability, pricing, promotions, and inventory across all channels to maintain rate parity, maximize occupancy, and enhance profitability.
• Content Creation and Curation: Maintain high-quality, engaging hotel content—including room descriptions, imagery, amenities, and promotional offers—to captivate guests and drive direct bookings.
• Partner Collaboration: Build and sustain strong relationships with OTAs, distribution partners, and digital platforms, ensuring effective communication and alignment with commercial objectives.
• Campaign Coordination: Lead digital marketing initiatives across social media, search engines, email campaigns, and other channels to boost brand awareness, engagement, and conversions.
• Performance Analytics: Track and analyze key performance indicators, including website traffic, booking trends, conversion rates, and revenue contribution by channel, to identify growth opportunities and optimize strategies.
• Market and Competitive Insights: Stay ahead of industry trends, competitor activities, and customer behavior to inform data-driven decisions and capitalize on emerging opportunities.
• Revenue Management Support: Collaborate with revenue management teams to ensure optimal distribution, pricing, and availability strategies that enhance profitability.
• Cross-Functional Alignment: Work closely with Sales, Revenue Management, Reservations, Front Office, and Operations teams to ensure seamless integration of commercial strategies and operational excellence.
• Reporting and Analysis: Prepare regular performance reports covering e-commerce, digital marketing, distribution, and online sales to provide actionable insights for leadership.
• Reputation Management: Monitor guest reviews and online feedback across major platforms, addressing concerns promptly and maintaining a positive brand reputation.
• Compliance and Brand Standards: Ensure all digital content, campaigns, and communications adhere to brand guidelines and hotel policies.
• Innovation and Guest Experience: Continuously identify opportunities to enhance the customer journey, improve website performance, and elevate the online booking experience for guests.
• Adaptive Problem-Solving: Execute additional tasks as assigned by management to support evolving business needs and strategic initiatives.

Qualifications and Experience

To thrive in this role, you will bring:

• A Bachelor’s degree in Marketing, Business Administration, Hospitality Management, E-Commerce, or a related field, complemented by a passion for digital innovation and hospitality trends.
• 2–4 years of relevant experience in hotel marketing, e-commerce, distribution, digital marketing, or a similar hospitality role, with a proven track record of driving measurable results.
• Hands-on experience with OTAs, hotel booking systems, and distribution platforms, including proficiency in tools like PMS (Property Management Systems), CRS (Central Reservation Systems), and channel managers.
• Deep understanding of hotel revenue management principles, online distribution strategies, and data analytics to inform decision-making.
• Analytical and creative mindset with the ability to interpret complex data, identify trends, and develop actionable strategies to enhance performance.
• Excellent communication skills to collaborate effectively with cross-functional teams, partners, and stakeholders while maintaining a customer-centric approach.
• Technical proficiency in digital marketing tools, SEO/SEM, content management systems, and analytics platforms to optimize online presence and campaigns.
• Initiative and adaptability to thrive in a fast-paced environment, embrace change, and contribute to the evolution of hospitality marketing.

At Accor, your potential is our priority. Join us to be part of a legacy that values innovation, inclusivity, and the power of human connection. Together, let’s redefine what it means to deliver exceptional hospitality—one digital interaction at a time.