Marketing Leader

Marketing Leadership Opportunity in Saudi Arabia’s Dynamic Real Estate Sector

Join a forward-thinking, US-founded residential living brand as its **Marketing Leader**, spearheading the expansion of its visionary portfolio across Saudi Arabia. This pivotal role is based in Riyadh, where you will drive impactful, locally tailored marketing strategies to position the brand as a leader in the region’s evolving residential landscape. As the business scales across multiple high-profile properties, you will own the end-to-end marketing strategy—from budget allocation and campaign execution to brand positioning and go-to-market planning—ensuring a cohesive, market-driven approach that resonates deeply with Saudi audiences.

This is not merely a campaign management role. You will collaborate closely with central leadership while maintaining full ownership of local initiatives, ensuring alignment with global strategy while delivering hyper-localized results. Your expertise will be instrumental in shaping demand, refining brand architecture, and executing a dynamic marketing slate that accelerates growth in one of the Middle East’s most promising real estate markets.

Key Responsibilities

As the **Marketing Leader**, your responsibilities will include:

• Strategic Leadership: Develop and implement a robust local marketing strategy that drives brand awareness, engagement, and demand among Saudi residential audiences.
• Budget Ownership: Allocate and optimize marketing budgets effectively, ensuring maximum ROI across digital, traditional, and experiential campaigns.
• Brand Positioning: Lead the refinement of brand messaging, architecture, and positioning to align with market trends and consumer expectations in Saudi Arabia.
• Go-to-Market Execution: Oversee the launch and scaling of marketing initiatives across multiple properties, ensuring consistency and innovation in campaign delivery.
• Cross-Functional Collaboration: Work seamlessly with central leadership while maintaining autonomy over local strategies, ensuring seamless integration between global vision and regional execution.
• Market Fluency: Leverage deep insights into Saudi consumer behavior, cultural nuances, and real estate trends to tailor strategies that resonate authentically.

What You’ll Bring to the Table

We are seeking a seasoned marketing professional with a proven track record in high-impact, strategic roles within the Saudi real estate or master-planned community sector. Your background should reflect:

• Proven Leadership: Extensive experience as a **Marketing Director or equivalent** within a Saudi real estate developer, giga-project, or master-planned destination, demonstrating a history of driving brand growth and market penetration.
• Budget Ownership: Direct experience managing and optimizing marketing budgets, with a focus on data-driven decision-making and measurable results.
• Strategic Acumen: A career built on **brand positioning, architecture, and go-to-market planning**—not just campaign execution. Your expertise should lie in shaping brands from the ground up, not merely executing pre-defined strategies.
• Brand Transformation: A strong portfolio of successes in **building or repositioning brands**, including developing compelling narratives that capture market attention and drive engagement.
• Saudi Market Expertise: Deep fluency in the Saudi residential market, coupled with a passion for the region’s cultural and economic landscape. Your energy and insights should reflect an authentic connection to Riyadh and its dynamic real estate ecosystem.

This is an opportunity for a visionary marketer to make a lasting impact on a brand’s growth trajectory in Saudi Arabia. If you are ready to lead with strategy, innovation, and market expertise, we invite you to be part of this exciting journey.