Marketing Manager, Arabic Speaker - Freelancer, 12 month contract

Drive Impactful Marketing Strategies for Saudi Arabia’s Premier B2B Events Platform

At Tahaluf, the largest B2B live and on-demand events organiser in Saudi Arabia—backed by Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF)—you’ll shape the future of global events. As a Marketing Manager on a 12-month contract, you’ll play a pivotal role in elevating Tahaluf’s market presence, fostering innovation, and delivering measurable results that align with our ambitious commercial goals. Join a dynamic team that thrives on collaboration, creativity, and a shared passion for pushing boundaries in the events industry.

Tahaluf is synonymous with record-breaking events, including LEAP and Cityscape—the world’s largest tech and real estate gatherings—Black Hat MEA, a Guinness World Record holder for the largest cybersecurity competition, and CPHI Middle East, the largest pharma debut event in history. Your work will contribute to Tahaluf’s transformative influence on the global events sector, positioning us as a leader in innovation and impact.

Key Responsibilities

As the Marketing Manager, you will design and execute a high-impact marketing strategy that drives revenue growth, enhances brand visibility, and optimises customer engagement across digital and traditional channels. Your expertise will be instrumental in achieving strategic KPIs, refining customer segmentation, and leveraging data-driven insights to refine campaigns for maximum effectiveness.

• Strategic Leadership: Take ownership of the marketing strategy, ensuring seamless planning, implementation, and optimisation for both inbound and outbound campaigns. Align efforts with commercial objectives to deliver tangible results, including increased online traffic, lead generation, and conversions. Present regular performance updates to stakeholders, showcasing progress and areas for improvement.
• Data-Driven Decision Making: Utilise advanced analytics tools such as Adobe Analytics, Google Analytics, and third-party platforms to monitor digital behaviour, identify trends, and optimise campaign performance. Benchmark KPIs and set ambitious targets to elevate campaign effectiveness continuously.
• Paid Campaign Management: Collaborate with external agencies to develop and execute paid marketing strategies. Monitor and optimise spend using vendor-specific dashboards and analytics reports to maximise ROI and performance.
• SEO and Organic Growth: Stay ahead of evolving SEO practices and work with internal teams and external partners to develop innovative digital campaigns tailored to international markets. Develop organic search strategies that align with customer lifecycle stages and emerging digital trends.
• Content and Engagement: Partner with content marketing teams to produce high-quality, SEO-optimised content that resonates with target audiences. Drive organic search performance by focusing on click-through rates, traffic, and conversions.
• Testing and Optimisation: Design and implement rigorous testing strategies, including A/B testing, landing page optimisation, and compelling call-to-action (CTA) strategies to enhance user experience and conversion rates.
• Team Leadership: Mentor and guide digital marketers to ensure successful campaign delivery in line with strategic goals. Foster a culture of collaboration, providing constructive feedback and inspiration to drive team performance.
• Insight and Reporting: Produce timely, actionable reports that highlight campaign performance and recommend data-driven optimisations. Share key insights with senior management and the wider marketing team to inform strategic decisions and refine future campaigns.

This role offers a unique opportunity to work at the forefront of Saudi Arabia’s dynamic events industry, contributing to groundbreaking initiatives that redefine global standards. If you’re a strategic thinker with a passion for digital marketing and a commitment to excellence, we invite you to be part of Tahaluf’s journey in shaping the future of events.