Senior Social Media Specialist

Senior Social Media Specialist – Drive Digital Engagement for a Leading Entertainment Powerhouse

Join our prestigious client, a globally recognized music and entertainment group, as a **Senior Social Media Specialist** in Riyadh, KSA. In this dynamic role, you will shape the digital narrative of high-profile artists and productions, leveraging innovative strategies to amplify brand visibility, foster audience loyalty, and deliver measurable impact across key social platforms.

As a key member of the marketing team, you will lead the charge in crafting compelling, culturally resonant content while ensuring seamless alignment with business objectives. This full-time, on-site position offers the opportunity to work at the intersection of creativity and analytics, driving engagement through data-driven decision-making and strategic storytelling.

Key Responsibilities

Your role will encompass a diverse range of strategic, creative, and analytical tasks, including:

• Strategic Leadership: Develop and execute a dynamic social media strategy that aligns with business goals, leveraging industry benchmarks and audience insights to maximize reach and engagement.
• Content Innovation: Design and produce high-impact content—including original text, visuals, videos, and multimedia—tailored to resonate with diverse audiences across platforms like Facebook, Instagram, YouTube, and beyond.
• Performance Optimization: Monitor and analyze key performance indicators (KPIs), SEO metrics, and web traffic to refine strategies, ensuring continuous improvement and ROI-driven outcomes.
• Cross-Functional Collaboration: Partner with marketing, creative, and research teams to maintain brand consistency, foster cross-platform synergy, and elevate the overall digital experience.
• Community Engagement: Act as the voice of the brand, managing real-time interactions with followers, addressing inquiries, and fostering meaningful connections while proactively addressing feedback and potential crises.
• Creative Direction: Oversee the visual identity of social media platforms, including profile designs, cover art, and blog layouts, ensuring a cohesive and immersive brand experience.
• Trend Forecasting: Stay ahead of the curve by identifying emerging technologies, design tools, and platform trends to implement innovative features that enhance brand awareness and user engagement.
• Crisis Management: Anticipate and mitigate potential challenges by applying conflict resolution principles, ensuring brand reputation remains intact in high-pressure situations.
• Multilingual Storytelling: Craft engaging Arabic captions and narratives that authentically reflect the brand’s voice while captivating the local audience.

Qualifications & Skills

We are seeking a detail-oriented, analytical, and creatively driven professional with:

• Proven Expertise: Extensive experience in social media marketing, content creation, and copywriting, with a strong portfolio demonstrating strategic thinking and creative execution.
• Bilingual Proficiency: Fluency in Arabic, both written and spoken, to effectively engage with local audiences and collaborate across multicultural teams.
• Industry Insight: Deep knowledge of the Arabic music and entertainment landscape, including emerging artists, trends, and platform dynamics.
• Analytical Acumen: The ability to bridge creativity with data, translating insights into actionable strategies that deliver tangible results.
• Platform Mastery: Hands-on experience with major social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.), including SEO best practices, keyword research, and analytics tools like Google Analytics.
• Educational Background: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (advanced degrees are a plus).
• Collaborative Mindset: Strong interpersonal skills and the ability to work seamlessly with cross-functional teams to drive cohesive, high-impact campaigns.

If you are passionate about shaping the future of digital entertainment and thrive in a fast-paced, innovative environment, we invite you to apply and be part of a team that redefines industry standards.