Marketing Specialist

Marketing Specialist – Drive Innovation and Growth at MESMAT

Join MESMAT, a dynamic and visionary hospitality supply and lifestyle solutions provider based in Riyadh, Saudi Arabia. Since its inception in 2015, MESMAT has redefined excellence in the Kingdom by delivering premium experiences through its portfolio of specialized brands: Duxiana (luxury hotel bedding), Palm Scent (curated fragrances), MESMAT Logistic, MESMAT Mobility, and MESMAT Auto Service. Our mission is to elevate spaces, streamline operations, and enrich lifestyles for discerning clients across hotels, residences, and commercial sectors. As a Marketing Specialist, you will play a pivotal role in shaping the brand narrative, executing impactful campaigns, and fostering growth within this thriving industry.

In this full-time, on-site position based in Riyadh, you will collaborate with cross-functional teams to develop and implement strategic marketing initiatives that resonate with our target audience. Your expertise will be instrumental in driving brand awareness, engagement, and customer loyalty across MESMAT’s diverse portfolio. This role offers a unique opportunity to work at the intersection of innovation, hospitality, and lifestyle, contributing to a company that sets the standard for sophistication and service excellence in Saudi Arabia.

Key Responsibilities:

Your day-to-day responsibilities will include:

• Market Research and Analysis: Conduct in-depth market research to identify trends, customer preferences, and competitive insights. Leverage data-driven strategies to inform campaign development and brand positioning.
• Campaign Development and Execution: Lead the planning, creation, and execution of integrated marketing campaigns—both digital and offline—to promote MESMAT’s brands across hospitality, logistics, mobility, and lifestyle solutions.
• Collaborative Strategy: Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and a seamless customer experience. Align marketing efforts with business objectives to drive lead generation, customer acquisition, and retention.
• Digital and Offline Marketing: Manage social media platforms, digital advertising, and offline promotions to maximize reach and engagement. Monitor campaign performance using analytics tools to optimize strategies and achieve measurable results.
• Event and Promotion Support: Assist in organizing and executing events, trade shows, and promotional activities that showcase MESMAT’s brands and foster meaningful connections with clients.
• Brand Storytelling: Develop compelling content—including campaigns, collateral, and storytelling initiatives—that reinforces MESMAT’s commitment to quality, innovation, and lifestyle enhancement.

As a Marketing Specialist at MESMAT, you will thrive in a fast-paced, collaborative environment where creativity meets strategy. This role is ideal for professionals who are passionate about shaping brand narratives, leveraging data to drive decisions, and contributing to the growth of a company that is redefining industry standards in Saudi Arabia.

Qualifications and Skills:

To excel in this role, you should possess:

• Education: A bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in marketing or digital strategy are a plus.
• Communication and Customer Service: Exceptional interpersonal skills to engage effectively with clients, internal teams, and stakeholders. A customer-centric mindset with a focus on delivering outstanding experiences.
• Market Research and Analytics: Proficiency in analyzing market data, consumer behavior, and competitive landscapes. Experience with tools like Google Analytics, SEMrush, or similar platforms is highly beneficial.
• Marketing Strategy and Creativity: A strong ability to develop innovative marketing strategies, campaign concepts, and brand initiatives that align with business goals. Creativity in content creation, storytelling, and visual branding.
• Sales and Collaboration: Experience supporting lead generation, cross-selling, and coordination with sales teams. Ability to work collaboratively with cross-functional teams to ensure alignment and execution.
• Digital Marketing Expertise: Hands-on experience with digital marketing tools, social media platforms (LinkedIn, Instagram, Facebook, etc.), and content management systems (CMS). Familiarity with SEO, PPC, and email marketing is advantageous.
• Organizational Excellence: Strong organizational skills with an attention to detail. Ability to manage multiple projects simultaneously, meet deadlines, and adapt to evolving priorities in a dynamic environment.
• Saudi Market Insight: Prior experience in the hospitality, lifestyle, or B2B services sector within Saudi Arabia is highly desirable. Knowledge of local market trends, consumer preferences, and cultural nuances will be an asset.

If you are a strategic thinker with a passion for marketing, a keen eye for detail, and a desire to contribute to a company that is shaping the future of hospitality and lifestyle in Saudi Arabia, we invite you to join MESMAT’s team. Be part of a forward-thinking organization where your creativity and expertise will make a meaningful impact.