Senior Marketing Associate

Senior Marketing Associate – Drive Strategic Growth at Americana Restaurants

Join Americana Restaurants, a dynamic leader in the global quick-service restaurant (QSR) industry, operating over 766 restaurants across Saudi Arabia under iconic brands including KFC, Hardee’s, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet’s Coffee. As a Senior Marketing Associate, you will play a pivotal role in shaping and executing impactful marketing strategies that elevate brand presence, drive customer engagement, and accelerate business growth. This full-time position at our Riyadh Head Office offers an exciting opportunity to contribute to a fast-paced, results-driven environment while aligning with Saudi Vision 2030 by fostering national talent development.

In this strategic role, you will collaborate closely with cross-functional teams to deliver cohesive marketing initiatives that resonate with our diverse customer base. Your expertise will be instrumental in bridging the gap between brand vision and operational execution, ensuring that every campaign, promotional activity, and customer interaction reflects Americana Restaurants’ commitment to excellence.

Key Responsibilities

Your work will span multiple critical areas, ensuring that marketing efforts are both innovative and aligned with business objectives:

• Strategic Marketing Leadership: Develop, refine, and evaluate comprehensive marketing strategies tailored to market dynamics, business goals, and financial constraints. Work closely with Operations and external agencies to ensure seamless alignment between creative concepts and execution.
• Campaign Development & Execution: Lead the briefing, planning, and implementation of advertising campaigns, media strategies, point-of-sale (POS) materials, and packaging initiatives. Oversee the launch of new products, ensuring they are positioned effectively to capture market share and drive customer loyalty.
• Market Insights & Field Engagement: Conduct in-depth market research and analyze findings to identify trends, opportunities, and competitive benchmarks. Regularly visit restaurant locations to ensure brand standards are consistently upheld and strategies are effectively implemented at the ground level.
• Commercial & Financial Acumen: Contribute to pricing strategies that balance profitability with customer satisfaction. Utilize data-driven metrics to track performance, measure return on investment (ROI), and ensure all initiatives adhere to approved budgets. Monitor campaign expenditures to optimize spend and maximize impact.
• Customer-Centric Communication: Craft compelling messaging that attracts new customers while fostering long-term retention. Ensure every brand touchpoint—from digital platforms to in-store experiences—delivers a cohesive and memorable customer journey.
• Cross-Functional Collaboration: Act as a liaison between Marketing, Operations, Brand Leadership, Finance, HR, IT, and Real Estate teams to ensure alignment and timely delivery of projects. Engage with franchisors, vendors, and external agencies to maintain high standards and meet deadlines.

Qualifications & Experience

Candidates must possess a Bachelor’s degree in Marketing, Business Administration, or a related field, coupled with 1-2 years of experience as a Marketing Associate or Marketing Officer. Fluency in English is a must, with strong written and verbal communication skills essential for engaging stakeholders at all levels.

We seek individuals who thrive in dynamic environments, demonstrating:

• Exceptional time management and the ability to multitask efficiently while maintaining agility in a fast-paced setting.
• A proven track record of cross-functional coordination, fostering collaboration across diverse teams.
• Experience in QSR, F&B, retail, or FMCG industries is highly advantageous, though not mandatory.
• Sharp business acumen and commercial awareness to drive data-informed decision-making.
• Adaptability, resilience, and a results-oriented mindset to navigate challenges and deliver measurable outcomes.

Why This Opportunity Matters

This role is exclusively open to Saudi nationals, reflecting Americana Restaurants’ dedication to nurturing local talent and supporting the goals of Saudi Vision 2030. As a Senior Marketing Associate, you will not only contribute to the success of one of the Kingdom’s most influential food and beverage brands but also play a key role in shaping the future of marketing in Saudi Arabia. Join us in creating unforgettable customer experiences and driving sustainable growth in a vibrant, multicultural marketplace.

If you are passionate about marketing, innovation, and making a tangible impact, we invite you to be part of our team and help us redefine the standards of excellence in the industry.