Advertising Coordinator

Position Overview

We are looking for a dynamic and results-driven Advertising Coordinator to oversee the planning, execution, and optimization of influencer advertising campaigns across key social media platforms, including Snapchat, TikTok, Instagram, YouTube, and X. The successful candidate will play a pivotal role in identifying and collaborating with top-tier content creators and public figures to deliver impactful campaigns that align with client objectives and drive measurable results. This role requires a blend of strategic thinking, strong interpersonal skills, and a deep understanding of digital advertising trends in the KSA and GCC regions.

Key Responsibilities

• Campaign Execution & Optimization: Manage the full lifecycle of paid and organic influencer advertising campaigns, from initial setup to performance analysis, ensuring alignment with campaign goals and client expectations.
• Influencer Sourcing & Relationship Management: Identify, onboard, and nurture relationships with relevant content creators and public figures, leveraging an extensive network to maximize campaign reach and engagement.
• Stakeholder Communication: Serve as the primary liaison between influencers, clients, and internal teams, facilitating clear communication, timely feedback, and seamless collaboration to ensure campaign success.
• Content Coordination: Oversee the briefing, content review, approval, and scheduling processes, ensuring that all influencer-generated content adheres to brand guidelines and regulatory standards.
• Creative Collaboration: Work closely with the advertising and content teams to develop innovative ad concepts, refine messaging, and produce high-quality promotional materials that resonate with target audiences.
• Performance Tracking & Reporting: Monitor campaign metrics, compile performance reports, and deliver actionable insights to management and clients, highlighting key trends, ROI, and areas for improvement.
• Market & Trend Analysis: Stay ahead of industry developments by tracking platform trends, emerging influencers, and competitor strategies to inform strategic campaign planning and optimization.
• Cross-Functional Coordination: Collaborate with sales, finance, operations, and creative teams to ensure seamless campaign execution, from budget management to content delivery and post-campaign analysis.
• Content Creation Support: Assist in the creation and editing of advertising content, including graphics, videos, and copy, using tools such as Canva to maintain visual consistency and brand alignment.
• Process Development: Establish and refine workflow procedures for influencer campaign management, ensuring adherence to internal quality standards and regulatory compliance.

Qualifications & Skills

To excel in this role, candidates must possess the following qualifications and competencies:

• Education: A Bachelor’s degree in Advertising, Marketing, Business Administration, or a related field is required.
• Language Proficiency: Fluency in Arabic and strong proficiency in English are essential for effective communication with stakeholders and influencers.
• Technical Skills: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and experience with Canva for content creation are mandatory. Knowledge of digital advertising platforms and tools is highly desirable.
• Industry Knowledge: A deep understanding of influencer marketing principles, social media trends, and platform-specific best practices, particularly within the KSA and GCC markets.
• Creative & Analytical Skills: Strong content evaluation abilities, coupled with a data-driven approach to reporting and analytics, to measure campaign success and drive continuous improvement.
• Organizational & Communication Skills: Exceptional interpersonal and organizational abilities, with a proven track record of managing multiple stakeholders and deadlines in a fast-paced environment.

Why Join Us?

As an Advertising Coordinator, you will have the opportunity to shape the future of influencer marketing in a dynamic and innovative environment. This role offers a unique chance to work with industry-leading brands, collaborate with top-tier influencers, and contribute to campaigns that drive real business impact. If you are passionate about digital advertising, thrive in collaborative settings, and possess the skills to execute high-impact campaigns, we encourage you to apply and become a key player in our growing team.