CRM Specialist

About the Role

Reef Holding is seeking a detail-oriented and results-driven CRM Specialist to oversee and optimize marketing campaigns across our CRM platforms. This pivotal role is instrumental in elevating customer engagement, fostering brand loyalty, and contributing to revenue expansion through strategically personalized multi-channel campaigns. The ideal candidate will possess a strong analytical mindset, a customer-centric approach, and a passion for leveraging data to drive impactful marketing initiatives.

Key Responsibilities

The CRM Specialist will be responsible for executing and refining marketing campaigns to maximize customer interaction and conversion. Core duties include:

• Campaign Execution: Develop and deploy personalized marketing campaigns using the CRM system, ensuring alignment with business objectives and customer preferences.
• Automation Management: Design, implement, and monitor automated messaging workflows based on user behavior to enhance engagement and streamline communication.
• Multi-Channel Coordination: Manage and send targeted app notifications, WhatsApp messages, email campaigns, and SMS communications tailored to segmented audiences.
• Performance Analysis: Analyze customer data and purchase behavior to identify cross-selling and upselling opportunities, optimizing campaigns to increase Average Order Value (AOV).
• Testing and Optimization: Conduct A/B testing to refine messaging, improve engagement metrics, and boost open, click, and purchase rates across all channels.
• Reporting and Insights: Prepare comprehensive performance reports for CRM campaigns and sales outcomes, providing actionable insights to management for strategic decision-making.
• Cross-Functional Collaboration: Work closely with content, sales, and technical teams to ensure message consistency, brand alignment, and the achievement of revenue targets.
• Strategy Development: Propose innovative strategies to enhance customer experience, maximize commercial value per interaction, and drive long-term loyalty.

Qualifications

To excel in this role, candidates must meet the following requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Technical Skills: Proficiency in CRM systems, email marketing tools, SMS platforms, and social media marketing tools. Strong data analysis capabilities and familiarity with analytics tools are essential.
• Professional Competencies: Exceptional planning, execution, and performance tracking abilities. Solid understanding of cross-selling and upselling strategies, with a keen eye for identifying growth opportunities.
• Communication: Excellent written and verbal communication skills, with fluency in Arabic (native or near-native proficiency) and good command of English.
• Analytical Mindset: Ability to interpret customer data, derive actionable insights, and translate them into effective marketing strategies.

Why Join Reef Holding?

At Reef Holding, we are dedicated to creating outstanding customer experiences that foster loyalty and sustainable growth within the retail and fragrance industries. By joining our team, you will become part of a forward-thinking organization that values innovation, collaboration, and a relentless commitment to customer success. We offer a dynamic work environment where your contributions will directly impact our business outcomes and help shape the future of our brand.