مسؤولة تسويق

Company Overview

Our organization is a leading provider of bespoke swimming pool construction and landscape design solutions, specializing in transforming outdoor spaces into functional, aesthetically pleasing environments tailored to the unique needs of each client and property type. With a strong focus on innovation and quality craftsmanship, we deliver comprehensive services that encompass pool installation, garden design, and outdoor living enhancements. Our multidisciplinary team combines technical expertise with creative vision to create environments that elevate comfort, visual appeal, and property value. Operating at the intersection of leisure and design, we are committed to delivering exceptional results that exceed client expectations.

Role Overview

We are seeking a dynamic and results-driven Marketing Officer to join our team in Riyadh on a full-time, on-site basis. The successful candidate will play a pivotal role in developing and executing strategic marketing initiatives to promote our premium swimming pool and landscape services across both digital and traditional channels. This position offers an exciting opportunity to contribute to the growth of a forward-thinking company in the outdoor living and leisure sector, while collaborating with a talented team of professionals.

Key Responsibilities

• Strategic Marketing Planning: Develop and implement comprehensive marketing strategies to enhance brand visibility, generate leads, and drive sales for our pool construction and landscape design services.
• Market Research & Analysis: Conduct thorough market research to identify industry trends, customer preferences, and competitive landscape, ensuring data-driven decision-making for all marketing initiatives.
• Campaign Execution: Plan, coordinate, and oversee multi-channel marketing campaigns, including digital advertising, email marketing, print media, and outdoor promotions, to effectively reach target audiences.
• Digital & Social Media Management: Manage and optimize our presence across social media platforms, ensuring consistent branding, engaging content creation, and active community interaction to foster customer loyalty and brand awareness.
• Collaboration with Sales Teams: Work closely with the sales department to align marketing efforts with business objectives, develop promotional materials, and support lead generation and conversion initiatives.
• Content Development & Management: Oversee the creation of high-quality marketing collateral, including brochures, presentations, website content, and promotional videos, to effectively communicate our value proposition.
• Performance Monitoring & Reporting: Track and analyze campaign performance using key performance indicators (KPIs), prepare detailed reports, and recommend data-driven optimizations to maximize return on investment (ROI).
• Customer Engagement & Relationship Management: Respond promptly and professionally to customer inquiries, address concerns, and maintain strong client relationships through personalized communication and follow-up.
• Event & Exhibition Support: Represent the company at industry events, trade shows, and exhibitions, showcasing our projects and services to potential clients, partners, and stakeholders.
• Brand Consistency: Ensure all marketing materials and communications adhere to brand guidelines, maintaining a cohesive and professional image across all touchpoints.

Qualifications & Competencies

To excel in this role, candidates should possess a bachelor’s degree in Marketing, Business Administration, or a related field, coupled with a minimum of 3-5 years of progressive marketing experience. Proficiency in digital marketing tools, social media platforms, and marketing automation software is essential. Strong analytical skills, creativity, and the ability to work collaboratively in a fast-paced environment are critical. Fluency in Arabic and English is required, with excellent written and verbal communication skills. Prior experience in the construction, real estate, or leisure industry is a plus.