Digital Marketing Manager

About the Role

We are partnering with a leading pharmaceutical company based in Riyadh to recruit a highly motivated and experienced Digital Marketing Manager. This pivotal role will be responsible for driving the company’s digital presence, optimizing e-commerce performance, and executing data-driven marketing strategies to achieve commercial objectives. The ideal candidate will possess a deep understanding of digital marketing channels, strong analytical capabilities, and a proven track record in managing integrated campaigns within the pharmaceutical or consumer healthcare sector.

Key Responsibilities

• Strategy Development & Execution: Design, implement, and refine digital marketing strategies across multiple online platforms, including social media, search engines, display advertising, and email marketing, to enhance brand visibility and engagement.
• E-Commerce & Marketplace Management: Oversee the company’s e-commerce platforms and online marketplace accounts, ensuring seamless customer experiences and maximizing sales performance.
• Integrated Campaign Management: Collaborate with the marketing team to develop and execute cohesive digital campaigns that align with broader business goals and drive measurable results.
• Paid Advertising & Performance Optimization: Plan, manage, and optimize digital advertising campaigns, including paid search (SEM), social media ads, display networks, and email marketing, to achieve cost-effective lead generation and conversion.
• Data Analysis & Reporting: Utilize advanced analytics tools such as Google Analytics to monitor campaign performance, extract actionable insights, and present findings through comprehensive reports and performance dashboards.
• Trend Monitoring & Innovation: Stay ahead of industry trends, consumer behavior shifts, and digital marketing advancements in Saudi Arabia to ensure the company remains competitive and adaptable in a rapidly evolving landscape.
• Stakeholder Collaboration: Work closely with internal teams and external agencies to align digital initiatives with business objectives and deliver high-impact marketing solutions.

Qualifications & Skills

To excel in this role, candidates must meet the following criteria:

• Education: Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Experience: Minimum of 3–6 years in digital marketing and e-commerce management, with a preference for candidates with experience in the pharmaceutical, consumer healthcare, or OTC sectors.
• Technical Proficiency: Strong expertise in digital marketing channels, including SEO, SEM, social media marketing, email campaigns, and online advertising platforms.
• Analytics & Reporting: Hands-on experience with digital analytics tools such as Google Analytics, along with the ability to interpret data and translate insights into strategic actions.
• Project Management: Exceptional organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Communication & Collaboration: Excellent verbal and written communication skills in both English and Arabic, with the ability to liaise effectively with cross-functional teams and external partners.
• Analytical Mindset: A data-driven approach with a keen eye for detail, enabling you to identify opportunities for optimization and growth.

Why This Role Matters

As a Digital Marketing Manager in this dynamic pharmaceutical company, you will play a critical role in shaping the brand’s digital future, driving customer engagement, and contributing to the company’s commercial success. This is an exceptional opportunity for a results-oriented professional to make a tangible impact in a high-growth industry while working within a collaborative and innovative environment.

Note: Due to Saudization requirements, this position is open exclusively to Saudi nationals.