Trade Marketing Executive

About the Role

We are seeking a dynamic and results-driven Trade Marketing Executive to develop and execute strategic trade marketing initiatives that enhance in-store visibility, optimize product availability, and drive sales performance across diverse retail channels. This pivotal role serves as the critical link between our Sales and Marketing teams, ensuring seamless alignment with brand objectives while delivering measurable impact at the trade level. The ideal candidate will possess a strategic mindset, a passion for retail execution, and a proven ability to translate data into actionable insights to elevate our market presence.

Key Responsibilities

• Strategic Trade Marketing Planning: Develop and implement comprehensive trade marketing plans that are fully aligned with overarching brand and sales objectives, ensuring cohesive execution across all retail channels.
• In-Store Activation & Execution: Lead the planning, coordination, and execution of in-store promotions, displays, and merchandising activities to maximize product visibility and consumer engagement.
• Cross-Functional Collaboration: Partner closely with the Sales team to ensure flawless execution of trade campaigns, fostering a collaborative environment that drives mutual success.
• Performance Analysis & Insights: Conduct thorough analysis of sell-in, sell-out, and market data to evaluate the effectiveness of promotions and campaigns, providing data-driven recommendations for continuous improvement.
• POS Materials Management: Oversee the distribution, placement, and maintenance of point-of-sale (POS) materials to ensure consistent brand representation and optimal in-store visibility across all retail outlets.
• Stakeholder Engagement: Build and maintain strong relationships with distributors, retailers, and key trade partners to implement agreed-upon activities and drive collective growth.
• Market Intelligence & Competitor Analysis: Monitor competitor activities, market trends, and consumer behavior to provide actionable market intelligence and strategic insights that inform trade marketing decisions.
• New Product Launches: Support the successful introduction of new products at the trade level by coordinating launch activities, training, and promotional strategies to ensure rapid market adoption.
• Reporting & Compliance: Prepare and present regular reports on trade activities, return on investment (ROI), and performance metrics, ensuring full compliance with company guidelines and brand standards in all retail environments.

Requirements & Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field from an accredited institution.
• Professional Experience: Minimum of 2–5 years of progressive experience in Trade Marketing or Sales, with a strong preference for candidates with a background in the Fast-Moving Consumer Goods (FMCG) or Food industry.
• Retail & Distributor Acumen: Demonstrated understanding of retail channels, distributor operations, and trade dynamics, with a keen eye for identifying opportunities for growth and optimization.
• Execution & Merchandising Skills: Proven experience in designing, executing, and managing promotions, merchandising strategies, and in-store activations that drive consumer engagement and sales.
• Analytical Proficiency: Exceptional analytical mindset with hands-on experience in data analysis, reporting, and performance tracking to measure the success of trade marketing initiatives.

If you are a strategic thinker with a passion for trade marketing and a track record of delivering impactful results in retail environments, we invite you to apply and become a driving force in our brand’s success.