Social Media Specialist

About Aya | آيـا

Aya | آيـا is pioneering the GCC’s premier on-demand, trend-driven fashion platform, specializing in modest and culturally relevant style. By leveraging real-time demand insights and strategic partnerships with tailored suppliers, Aya delivers fashion that resonates with customers while minimizing excess inventory and guesswork. Since its launch in May 2024, Aya has established itself as a leader in the abaya segment in Saudi Arabia, with plans to expand across categories and serve the entire GCC from a unified platform. Backed by prominent regional venture capital firms and angel investors, Aya fosters a dynamic, data-driven work environment where innovation, creativity, and customer-centric design thrive. The company empowers its team to shape the future of modest fashion while driving impactful growth in the region.

Role Overview

We are seeking a dynamic and confident Social Media Specialist to oversee our social media presence and craft compelling content that embodies our brand’s vision. This role is perfect for an individual who thrives in front of the camera, possesses a deep understanding of social media trends, and excels at connecting with audiences through innovative storytelling. The ideal candidate will play a pivotal role in amplifying our brand’s voice, driving engagement, and fostering a strong online community across all digital platforms.

Key Responsibilities

• Content Execution: Implement and execute the content plan across all social media platforms, ensuring consistency, relevance, and alignment with brand objectives.
• On-Camera Presence: Appear in videos and produce on-camera content for marketing campaigns, product showcases, brand storytelling, and other promotional initiatives.
• Creative Collaboration: Work closely with the creative team to develop engaging, high-quality content that resonates with our target audience and reflects our brand identity.
• Trend Awareness: Stay ahead of the curve by monitoring and adapting to the latest social media trends, ensuring our content remains fresh, innovative, and competitive.
• Cross-Functional Coordination: Collaborate with internal teams, including marketing, product, and design, to support campaigns, product launches, and company-wide initiatives.
• Brand Consistency: Maintain a cohesive brand voice and visual identity across all social media channels, ensuring every piece of content aligns with our established guidelines.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Confidence and comfort in appearing on camera, with a natural ability to engage audiences.
• Proficient knowledge of social media platforms, particularly Instagram and TikTok, with a strong understanding of their algorithms and best practices.
• Exceptional communication skills in both Arabic and English, with the ability to craft clear, compelling, and culturally relevant messaging.
• Creative mindset with strong organizational and time management abilities to thrive in a fast-paced environment.
• Capacity to multitask and manage multiple projects simultaneously while maintaining high standards of quality.

Preferred Qualifications

• Prior experience in the fashion, beauty, lifestyle, or e-commerce industries.
• Hands-on experience collaborating with influencers and content creators to amplify brand reach and engagement.