Digital Marketing Specialist

Digital Marketing Specialist

We are seeking a dynamic and innovative Digital Marketing Specialist to develop and execute strategic campaigns that drive business growth and engagement. This role involves managing multiple social media platforms, creating and scheduling engaging content, and overseeing paid advertising campaigns across various channels.

The ideal candidate will have a proven track record in digital marketing, with a strong understanding of SEO, SEM, Google Analytics, and social media marketing. They will be analytical, results-driven, and able to collaborate effectively with cross-functional teams to produce high-quality marketing materials.

Responsibilities include:

• Developing and executing digital marketing strategies to support business objectives.
• Managing social media platforms, including LinkedIn, TikTok, Instagram, Facebook, Snapchat, and X.
• Planning, creating, and scheduling engaging content across digital channels.
• Creating, managing, and optimizing paid advertising campaigns across Meta, Google, TikTok, and LinkedIn.
• Monitoring campaign performance and analyzing KPIs to maximize ROI.
• Conducting market research and competitor analysis to identify growth opportunities.
• Collaborating with designers and content creators to produce high-quality marketing materials.
• Optimizing website performance through SEO best practices and supporting SEM initiatives.
• Tracking, analyzing, and reporting on digital marketing performance using analytics tools.
• Staying up to date with digital marketing trends, platform updates, and industry best practices.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in digital marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
• Strong knowledge of SEO, SEM, Google Analytics, and social media marketing.
• Excellent communication and analytical skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in English (written and spoken).