Social Media Marketing Specialist

About the Role

We are seeking a dynamic and results-oriented Social Media Marketing Specialist with a specialization in the Food & Beverage (F&B) sector to join our innovative team. The ideal candidate will play a pivotal role in crafting compelling digital narratives, managing multi-platform social media strategies, and executing high-impact marketing campaigns to elevate our brand presence, foster customer engagement, and drive measurable business growth. This position requires a blend of creativity, strategic thinking, and analytical prowess to ensure our brand remains at the forefront of the competitive F&B landscape.

Key Responsibilities

• Social Media Management: Oversee and optimize our presence across Instagram, TikTok, Snapchat, X (formerly Twitter), LinkedIn, and emerging platforms to maximize reach and engagement.
• Content Strategy & Execution: Develop and implement a robust monthly content calendar that aligns with marketing initiatives, seasonal promotions, and business objectives. Create visually appealing and engaging content that highlights our products, promotions, and unique customer experiences.
• Multimedia Coordination: Lead the planning, execution, and oversight of professional food and beverage photography and videography sessions to ensure high-quality visual content.
• Copywriting & Brand Voice: Craft compelling, on-brand captions, promotional materials, and campaign content that resonate with our target audience while maintaining consistency across all platforms.
• Cross-Functional Collaboration: Partner with graphic designers, photographers, videographers, and external content creators to produce cohesive and impactful digital assets.
• Paid Advertising & Performance Optimization: Design, launch, and continuously refine paid advertising campaigns using Meta Ads Manager and TikTok Ads Manager. Monitor performance metrics, analyze key performance indicators (KPIs), and deliver data-driven reports with actionable insights to enhance campaign effectiveness.
• Community Engagement: Foster meaningful interactions by promptly responding to comments, messages, and online reviews, ensuring a positive and professional brand image.
• Influencer & Partnership Management: Identify, engage, and collaborate with influencers and content creators to amplify brand visibility and cultivate authentic customer connections.
• Product & Campaign Support: Drive the marketing of new product launches, seasonal promotions, and branch expansions with targeted, high-impact campaigns.
• Industry & Trend Awareness: Stay ahead of the curve by monitoring digital marketing trends, social media algorithm updates, and F&B industry developments to inform strategic decision-making.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of two years of hands-on experience managing social media accounts for restaurants, cafés, or F&B brands.
• Proven expertise in Meta Ads Manager and TikTok Ads Manager, with a track record of delivering successful paid campaigns.
• Exceptional copywriting skills in both Arabic and English, with a keen eye for detail and brand consistency.
• Strong analytical abilities to interpret social media metrics and performance data, translating insights into strategic improvements.
• Demonstrated ability to develop content strategies that enhance engagement, brand awareness, and customer loyalty.
• Proven capacity to manage multiple projects simultaneously while adhering to strict deadlines and delivering high-quality results.
• Excellent communication, creativity, and organizational skills, with a passion for storytelling and digital innovation.

Preferred Qualifications

• Direct experience marketing restaurants, cafés, or specialty coffee brands.
• Familiarity with delivery platforms such as Jahez, HungerStation, Mrsool, and ToYou, and the ability to leverage them for promotional campaigns.
• Proven experience in influencer marketing, including campaign planning, execution, and performance tracking.
• Proficiency in Google Analytics, Meta Business Suite, and Looker Studio for advanced data analysis and reporting.
• Basic understanding of food styling and visual content production techniques to enhance content quality.
• A comprehensive portfolio showcasing previous social media campaigns, managed accounts, and measurable results.

Why Join Us?

Embark on a rewarding career with a fast-growing, forward-thinking F&B brand that values creativity, collaboration, and innovation. As part of our team, you will enjoy a dynamic work environment, ample opportunities for professional development, and a competitive compensation package paired with attractive benefits. We are committed to nurturing talent, fostering growth, and empowering our employees to make a lasting impact in the ever-evolving world of digital marketing.