RWRSA - Cluster Public Relations Manager

Position Overview

We are seeking a dynamic and strategic Cluster Public Relations Manager to lead the public relations initiatives for Rosewood Red Sea and Rosewood Amaala, two of Saudi Arabia’s most exclusive ultra-luxury resorts. Located along the pristine west coast, these properties embody the pinnacle of hospitality, wellness, and sustainability. In this pivotal role, you will develop and execute high-impact PR strategies to enhance brand visibility, foster positive media perception, and position both resorts as global leaders in luxury travel. Reporting directly to the Cluster Director of Sales & Marketing, you will collaborate with cross-functional teams to align PR efforts with Rosewood’s global standards and Amaala’s vision of regenerative tourism, holistic wellness, and environmental stewardship.

Key Responsibilities

As the Cluster Public Relations Manager, your core responsibilities will include:

• Strategic PR Leadership: Develop and implement comprehensive public relations strategies to elevate brand awareness, with a focus on achieving a minimum 20% increase in positive media coverage year-over-year for both Rosewood Red Sea and Rosewood Amaala.
• Media & Influencer Relations: Cultivate and maintain strong relationships with journalists, editors, influencers, and industry stakeholders to secure high-impact coverage in top-tier luxury travel, lifestyle, and wellness publications.
• Content Development: Create and distribute compelling press releases, media kits, and multimedia content that highlight the unique cultural heritage of the Red Sea region and Amaala’s wellness-focused vision, ensuring alignment with Rosewood’s ultra-luxury brand identity.
• Familiarization & Partnership Programs: Manage influencer and media familiarization trips with meticulous attention to detail, ensuring seamless execution that reflects the unparalleled standards of Rosewood’s hospitality.
• Sustainable PR Practices: Implement eco-conscious PR initiatives, including digital media outreach and sustainable event planning, in full alignment with Amaala’s commitment to environmental stewardship and regenerative tourism.
• Cross-Functional Collaboration: Work closely with marketing, sales, and operational teams to ensure PR initiatives support revenue objectives and complement the resorts’ wellness, cultural, and experiential offerings.
• Brand & Compliance Oversight: Uphold Rosewood’s global brand standards, local regulations, and ethical PR practices in all communications, media interactions, and partnerships.
• Performance Analytics: Utilize PR and analytics tools to monitor media coverage, track campaign performance, and generate actionable insights to refine strategies and enhance brand reputation.
• Community & Stakeholder Engagement: Foster partnerships with local communities, tourism boards, and government entities to position Rosewood Red Sea and Rosewood Amaala as essential contributors to the region’s tourism landscape.
• Continuous Improvement: Stay ahead of industry trends, guest feedback, and competitor PR activities to refine strategies and elevate the resorts’ positioning in the global luxury market.

Qualifications & Experience

To excel in this role, you will bring the following qualifications and experience:

• Education: Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field. Advanced certifications in PR or hospitality communications are highly desirable.
• Professional Experience: Minimum of 7-10 years of progressive experience in public relations, with at least 3 years in a leadership or managerial capacity within a luxury hotel, resort, or wellness-focused brand.
• Media & Influencer Relations: Demonstrated ability to build and maintain high-level relationships with media professionals, influencers, and stakeholders, with a proven track record of securing premium coverage in luxury travel and lifestyle media.
• Industry Knowledge: Deep understanding of luxury travel, wellness, and lifestyle media trends, coupled with a passion for crafting authentic narratives that resonate with discerning audiences.
• Sustainability Focus: Experience in implementing sustainable PR practices, such as digital-first campaigns or eco-friendly events, preferably within luxury or environmentally sensitive destinations.
• Technical Proficiency: Skilled in PR and media monitoring tools (e.g., Cision, Meltwater) and Microsoft Office Suite, with the ability to manage campaigns, track performance, and produce comprehensive reports.
• Language Requirements: Fluency in English is essential; proficiency in Arabic or additional languages is a significant advantage.