Associate Director – Commercial

About Botanica

Botanica, a subsidiary of Red Sea Global, is a visionary leader in sustainable greenery solutions, operating as part of the Red Sea Global Group of companies. Our mission is to seamlessly integrate new plant species with local flora, delivering dedicated sustainable landscaping across Red Sea Global’s iconic destinations. With a footprint spanning over 1 million square meters, we are committed to a planet-first approach to sustainability. Since our inception in 2020, we have successfully cultivated over 5 million plants, with an ambitious target of 30 million by 2030. Our efforts are reshaping the natural landscapes of The Red Sea and Amaala, supported by a diverse team of professionals—40% of whom are from the local community—and a steadfast dedication to ecological harmony. Together, we are setting new global benchmarks in sustainable development and redefining the future of responsible tourism and development.

Why Join Botanica?

• Sustainability at Scale: Play a pivotal role in transformative projects that preserve biodiversity and restore natural ecosystems on an unprecedented scale.
• Innovate & Grow: Collaborate with industry-leading experts in a dynamic and forward-thinking environment where innovation is at the core of our operations.
• Global Recognition: Contribute to a company that is shaping the future of sustainable tourism and development, earning recognition as a pioneer in ecological stewardship.
• Work in a Natural Paradise: Be part of world-class projects situated in breathtaking locations, where your work directly enhances the beauty and sustainability of some of the most stunning destinations in the world.

About the Role

Botanica is seeking a dynamic and commercially astute Associate Director – Commercial to spearhead revenue growth, business development, sales, marketing, and strategic partnerships across our diverse horticulture and landscaping portfolio. This critical leadership role will be instrumental in scaling our operations, strengthening our market presence, and driving sustainable profitability across key business verticals, including landscaping, nursery operations, plant maintenance, soil products, indoor plants, and floral services.

Key Responsibilities

Business Development & Growth

• Identify and cultivate new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services.
• Build and nurture strategic relationships with corporate clients, developers, hotels, malls, government entities, event planners, florists, and retail partners.
• Lead the development of compelling proposals, conduct commercial negotiations, and oversee contract execution to secure high-value projects.
• Establish and manage strategic partnerships and distribution channels to accelerate business growth and market penetration.

Sales & Revenue Management

• Develop and execute comprehensive sales strategies to achieve and exceed revenue and profitability targets.
• Oversee pricing strategies, prepare accurate quotations, and negotiate favorable commercial terms to maximize margins.
• Monitor sales performance, manage pipeline activities, and provide accurate forecasting to inform strategic decision-making.
• Manage key accounts with a focus on customer retention, satisfaction, and the cultivation of repeat business.

Marketing & Brand Development

• Develop and implement data-driven marketing strategies aligned with overarching business objectives and market trends.
• Enhance brand positioning and visibility through targeted campaigns, thought leadership, and industry engagement.
• Lead digital marketing initiatives, including social media campaigns, content marketing, and promotional activities to drive brand awareness and lead generation.
• Support product launches, seasonal campaigns, and marketing initiatives to highlight our innovative and sustainable offerings.

Commercial Strategy & Planning

• Formulate and execute the overall commercial strategy to drive sustainable growth and profitability.
• Conduct in-depth market research, competitor analysis, and trend assessments to identify emerging opportunities and threats.
• Recommend and implement new products, services, and market expansion strategies to diversify revenue streams.
• Collaborate with Finance and Operations teams to support budgeting, revenue planning, and profitability analysis.
• Establish and monitor key commercial KPIs and performance metrics to ensure accountability and continuous improvement.

Leadership & Collaboration

• Build, lead, and mentor a high-performing commercial team, fostering a culture of excellence, innovation, and accountability.
• Collaborate closely with Operations, Procurement, Finance, HR, and Production teams to align commercial objectives with operational capabilities and organizational goals.
• Drive process improvements and implement commercial best practices to enhance efficiency and effectiveness across the business.
• Represent Botanica at client meetings, industry exhibitions, and conferences, serving as a key ambassador for our brand and values.

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Agriculture, Horticulture, or a related field. An MBA or Master’s degree is highly desirable.
• 10–15 years of progressive experience in commercial, sales, business development, or related leadership roles, with a proven track record of driving revenue growth and profitability.
• Minimum of 5 years in a senior management position, demonstrating the ability to lead teams, develop strategies, and execute complex commercial initiatives.
• Experience in the horticulture, landscaping, or related industries is preferred but not mandatory; candidates with transferable commercial leadership experience will be considered.
• Strong analytical, negotiation, and communication skills, with the ability to build and maintain high-level client relationships.
• Demonstrated expertise in digital marketing, sales strategy, and commercial planning, with a results-oriented mindset.
• Passion for sustainability and a commitment to advancing ecological and environmental goals through commercial excellence.