Senior Director - Performance Marketing

Senior Director of Performance Marketing, AI-First – Lead the Future of Paid Media at a Billion-Dollar D2C Brand

Puffy, a pioneering, AI-first direct-to-consumer brand and a top 5 U.S. mattress company with over $1 billion in annual sales, is seeking a visionary Senior Director of Performance Marketing to architect and scale a multi-million-dollar monthly paid media engine across Google and Meta. This high-impact role reports directly to the CEO and offers unparalleled authority to design systems, optimize measurement, and drive sustainable revenue growth while maintaining contribution margin in a high-average-order-value, sparse-conversion category. If you thrive in environments where data-driven decisions and strategic innovation are paramount, this is your opportunity to shape the future of performance marketing at a market-leading brand.

Why This Role Is Unique

This is not a traditional performance marketing leadership position. As the Senior Director of Performance Marketing, you will own the full lifecycle of a multi-million-dollar monthly budget with complete autonomy over systems, measurement, creative testing, capital allocation, and team structure. You will build the infrastructure that allows the revenue engine to scale efficiently, reducing the need for day-to-day executive oversight. Your work will directly influence Puffy’s growth trajectory, operational standards, and long-term competitive advantage in the D2C space.

Core Responsibilities

You will be responsible for transforming a substantial paid media budget into maximum contribution margin while ensuring sustainable growth. Your role encompasses:

• Revenue Growth with Margin Protection: Drive revenue from a multi-million-dollar monthly paid budget across Google and Meta, ensuring contribution margin remains intact after accounting for returns and financing costs. In a category where each additional dollar of spend typically yields diminishing returns, your challenge is to push growth without sacrificing profitability.
• Capital Allocation on Marginal Return: Move beyond platform-reported ROAS to allocate capital based on true marginal return, ensuring every dollar spent contributes to profit after all associated costs. This requires a deep understanding of diminishing returns and the discipline to optimize spend dynamically.
• System Design and Automation: Develop and document the rules that govern spend allocation—when to pause, increase, or pull back budgets—along with the measurement frameworks that support these decisions. The system you build must operate autonomously, enabling scaling without constant executive intervention.
• Measurement and Attribution Mastery: Establish measurement as the source of truth by reconciling platform attribution with backend reality. Implement geo-holdout incrementality testing, MER (Marketing Efficiency Ratio), and other advanced metrics to ensure accuracy and accountability in reporting.
• Creative Engine Architecture: Design a scalable creative system that includes concept pipelines, testing taxonomies, briefs, hook/hold analytics, UGC integration, and whitelisting. This system will fuel continuous optimization and innovation in ad creative.
• Promotional Strategy and Calendar Alignment: Develop a promo architecture that aligns with the retail calendar, including pulse strategies, financing offers, and funnel alignment to maximize impact during key sales periods.
• Exploration of New Channels: Identify and pilot emerging paid channels beyond Google and Meta to diversify and future-proof Puffy’s performance marketing strategy.
• Operational Excellence: Set and uphold high operational standards, including accurate forecasting, weekly cadence reviews, and zero unmonitored gaps in performance. Your dashboard will be the primary source of truth for the CEO, ensuring transparency and trust in your leadership.

Your First 12 Months: A Roadmap to Impact

In your initial year, you will:

• Build Pause/Hold/Scale Logic: Develop robust frameworks for budget allocation decisions, ensuring the system runs efficiently without constant oversight.
• Deploy Geo-Holdout Incrementality Testing: Implement rigorous testing methodologies to measure true incremental revenue and optimize spend accordingly.
• Architect the Creative Engine: Create a systematic approach to creative development, testing, and optimization, including UGC integration and whitelisting strategies.
• Design Capital Allocation on Marginal Return: Develop models that account for diminishing returns, ensuring every dollar spent contributes to profit after all costs.
• Shape Promo Architecture: Align promotional strategies with the retail calendar, including pulse strategies and financing offers, to drive maximum impact during peak periods.
• Pilot New Paid Channels: Explore and test emerging platforms and channels to diversify Puffy’s performance marketing portfolio and future-proof the strategy.

What You’ll Gain

This role is more than a leadership position—it’s a career-defining opportunity to become an architect of the performance marketing industry. You will:

• Own the Paid Media Engine: Set the strategy, build the systems, and drive the outcomes. Your decisions will directly shape Puffy’s growth and profitability.
• Work with a High-Performance Team: Join a Forbes Council-recognized CEO and a top-performing organization with over $1 billion in sales. Puffy is a Great Place to Work Certified company, offering a culture of excellence and innovation.
• Direct Access to Executive Leadership: Report directly to the CEO with no layers in between, ensuring your vision aligns with the company’s strategic direction and receives immediate attention.
• Shape the Future of Performance Marketing: Your work will set new benchmarks for measurement, creative testing, and capital allocation, influencing the broader D2C and performance marketing landscape.
• Comprehensive Compensation and Benefits: Enjoy a total annual package of up to $240,000 USD, including a base salary of up to $200,000 USD and a performance bonus of up to 20% of base salary, paid monthly. Additionally, benefit from a fully remote, global work environment that prioritizes flexibility and work-life balance.

Ideal Candidate Profile

We are seeking a results-driven performance marketing leader with a proven track record of scaling paid media engines in high-AOV, sparse-conversion categories. The ideal candidate will possess:

• Deep Expertise in Google and Meta Advertising: Hands-on experience managing multi-million-dollar monthly budgets across these platforms, with a focus on ROAS, MER, and contribution margin optimization.
• Strong Analytical and System-Design Skills: Ability to build scalable measurement frameworks, attribution models, and automated decision systems.
• Strategic and Operational Leadership: Experience designing and implementing creative testing pipelines, promo architectures, and capital allocation strategies.
• Data-Driven Decision Making: A relentless focus on marginal return, diminishing returns analysis, and profit-driven optimization.
• Collaborative and Visionary Mindset: Ability to work closely with the CEO and cross-functional teams to align performance marketing strategy with broader business goals.

Join Puffy and Lead the Next Era of Performance Marketing

If you are ready to take ownership of a multi-million-dollar paid media engine, build systems that scale, and drive sustainable growth in a high-impact role, Puffy invites you to apply. This is your chance to shape the future of performance marketing at a market-leading brand and establish yourself as an industry architect.