Social Media Content Creator

About Nova International Medical Complex

Nova International Medical Complex stands at the forefront of modern healthcare in Jeddah, delivering exceptional medical services to a diverse patient population. As a forward-thinking institution, we integrate cutting-edge medical technologies with the expertise of seasoned clinical professionals to ensure the highest standards of patient care. Our commitment to excellence is reflected in our patient-centered approach, where safety, comfort, and transparent communication are paramount. At Nova International Medical Complex, we foster a culture of continuous improvement, professional growth, and interdisciplinary collaboration. We invite passionate individuals to join our team in an environment that values integrity, mutual respect, and unparalleled service excellence.

Position Overview

The Social Media Content Creator plays a pivotal role in enhancing Nova International Medical Complex’s digital presence by crafting compelling and informative content tailored to our diverse audience. This full-time, on-site position is based in Jeddah and requires a creative professional who can strategically develop, produce, and distribute engaging content across multiple social media platforms. The ideal candidate will be responsible for curating content calendars, producing written posts, designing visual assets, and creating short-form videos that effectively communicate our medical services, health education initiatives, and community engagement activities. The role demands close collaboration with marketing, communications, and clinical teams to ensure content is not only engaging but also medically accurate, compliant with regulatory standards, and aligned with our brand identity. Additionally, the Social Media Content Creator will monitor performance metrics, respond to audience interactions, and optimize content strategies based on data-driven insights and feedback to maximize reach and impact.

Key Responsibilities

• Content Strategy & Creation: Develop and execute a comprehensive social media content strategy that aligns with the medical complex’s goals, ensuring a consistent and cohesive brand voice across all platforms, including Instagram, TikTok, X (formerly Twitter), Facebook, and LinkedIn.
• Multimedia Production: Design and produce visually appealing graphics, infographics, and short-form videos using industry-standard tools such as Canva, Adobe Creative Cloud, or equivalent applications to enhance storytelling and audience engagement.
• Medical Communication: Translate complex medical information into clear, accessible, and audience-friendly content while maintaining strict adherence to clinical accuracy and ethical guidelines in healthcare communication.
• Community Engagement: Actively monitor and respond to comments, messages, and inquiries in a timely and professional manner, fostering meaningful interactions with our audience and collaborating with relevant departments to address inquiries effectively.
• Campaign & Event Support: Assist in the planning, execution, and promotion of marketing campaigns, health awareness events, and community initiatives, ensuring seamless coordination with internal stakeholders and external partners.
• Analytics & Optimization: Utilize social media management tools and basic analytics platforms to track key performance indicators (KPIs) such as engagement rates, reach, and conversion metrics. Analyze data to identify trends, opportunities, and areas for improvement, and adjust content strategies accordingly to drive continuous growth.
• Cross-Functional Collaboration: Work closely with marketing, communications, and clinical teams to ensure content is aligned with organizational objectives, regulatory requirements, and brand guidelines while maintaining a cohesive and professional tone.
• Reputation Management: Monitor online conversations and address any potential reputational risks proactively, ensuring the medical complex’s digital presence reflects its commitment to excellence and patient trust.

Qualifications & Skills

• Professional Experience: Proven track record in social media content creation, including writing engaging captions, designing visual assets, and producing short-form videos for platforms such as Instagram, TikTok, X, Facebook, and LinkedIn.
• Technical Proficiency: Hands-on experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and basic analytics platforms to monitor performance and generate reports.
• Communication Excellence: Exceptional written and verbal communication skills, with the ability to distill intricate medical concepts into relatable and informative content for diverse audiences while upholding accuracy and professionalism.
• Design & Editing Skills: Competency in graphic design and video editing using tools such as Canva, Adobe Creative Cloud (Photoshop, Premiere Pro, Illustrator), or similar software to create high-quality visual content.
• Local Engagement: Fluency in English is mandatory; proficiency in Arabic is highly advantageous for effectively engaging with the local audience and ensuring culturally relevant communication.
• Organizational & Collaborative Skills: Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment, with a strong emphasis on teamwork, adaptability, and openness to feedback.
• Educational Background: Bachelor’s degree in Marketing, Communications, Media, Journalism, or a related field is preferred. Prior experience in healthcare or medical marketing is considered a valuable asset.
• Ethical & Compliance Awareness: A deep understanding of brand guidelines, online reputation management, and the ethical considerations specific to healthcare communication, including patient privacy and regulatory compliance.

If you are a creative and detail-oriented professional with a passion for digital storytelling and healthcare advocacy, we encourage you to apply and become an integral part of our mission to deliver outstanding medical care through innovative and engaging communication.