Key Account Sales Specialist

Position Overview

We are seeking a dynamic and results-driven Key Account Sales Specialist to oversee and expand poultry feed sales within a designated geographic territory. This role is pivotal in maintaining and strengthening relationships with key customers, ensuring seamless order fulfillment, and providing both technical and commercial support to enhance customer satisfaction and business growth. The ideal candidate will thrive in a fast-paced environment, leveraging their expertise in poultry feed sales to achieve and exceed monthly and annual sales targets while fostering long-term partnerships with large-scale poultry producers, distributors, and integrators.

Key Responsibilities

The Key Account Sales Specialist will be responsible for the following core functions:

• Area Management & Sales Execution:
  • Supervise and drive poultry feed sales within the assigned territory to meet and exceed sales targets.
  • Conduct regular customer visits to build and maintain strong relationships, ensuring high levels of satisfaction and loyalty.
  • Identify and capitalize on new business opportunities within the region, including onboarding new customers to expand market reach.
  • Monitor competitor activities, including pricing strategies, promotional campaigns, and service levels, to inform strategic decision-making and maintain a competitive edge.
• Key Account Relationship Management:
  • Act as the primary point of contact for assigned large poultry customers, including broiler producers, layer farms, breeders, and distributors.
  • Ensure timely follow-up on orders, deliveries, and credit limits to maintain smooth business operations.
  • Address customer concerns promptly and coordinate with internal teams to deliver effective solutions and resolutions.
  • Implement strategies to enhance customer retention through consistent service, proactive communication, and problem-solving.
• Order Coordination & Delivery Follow-Up:
  • Receive and verify daily customer orders, collaborating closely with Planning and Logistics teams to ensure accurate and timely fulfillment.
  • Monitor delivery schedules, truck availability, and dispatch timing to minimize delays and optimize efficiency.
  • Proactively notify customers of any potential delays or adjustments to maintain transparency and trust.
  • Ensure all documentation, including delivery notes, invoices, and contracts, is accurately prepared and shared with customers.
• Farm Visits & Basic Technical Support:
  • Conduct regular farm visits to gather critical performance data, such as weight gain, feed conversion ratio (FCR), mortality rates, and feed intake.
  • Report any identified issues to the Nutrition or Technical teams for specialized support and resolution.
  • Provide customers with basic guidance on feed handling, storage, and management practices to optimize feed quality and performance.
  • Follow up on feed quality concerns, moisture levels, and customer complaints at the farm level to ensure high standards are maintained.
• Complaint Handling & Internal Coordination:
  • Register and track customer complaints, coordinating with Quality, Nutrition, Operations, and Sales teams to facilitate root-cause investigations.
  • Support the implementation of improvement actions related to service quality, product performance, or logistics to prevent recurrence.
  • Ensure timely closure of complaints to maintain customer trust and satisfaction.
• Collections & Credit Follow-Up:
  • Collaborate with the Finance team to follow up on outstanding payments and ensure adherence to credit limits and company payment terms.
  • Maintain accurate records of customer credit status and payment histories to mitigate financial risks.
• Reporting & Documentation:
  • Submit weekly visit plans and territory reports to provide visibility into sales activities and customer interactions.
  • Update the CRM system with detailed records of customer interactions, issues, and activities to ensure data accuracy and accessibility.
  • Track sales performance, forecast future volumes, and analyze customer buying behavior to inform strategic planning and decision-making.

Qualifications & Experience

To excel in this role, candidates must meet the following requirements:

• Experience: A minimum of 1–3 years of experience in poultry farms, feed sales, technical support, or agri-sales roles is required. Prior experience in feed mills or poultry integrators is highly desirable.
• Education: A Bachelor’s degree in Veterinary Medicine, Animal Science, Poultry Science, Agriculture, or a related field is essential.
• Skills & Competencies:
  • Strong sales acumen with a proven track record of achieving and exceeding sales targets.
  • Excellent communication and interpersonal skills to build and maintain relationships with key customers.
  • Technical knowledge of poultry feed products, farm operations, and basic nutritional requirements.
  • Ability to analyze data, identify trends, and make data-driven decisions to drive sales growth.
  • Proactive problem-solving skills with a focus on customer satisfaction and operational excellence.
  • Proficiency in CRM systems and Microsoft Office Suite (Excel, Word, PowerPoint).
  • Willingness to travel extensively within the assigned territory to meet customer needs.