Social media coordinator

About the Role

SiFi is seeking a dynamic and detail-oriented Social Media Coordinator to join our Marketing team. This entry-level position is ideal for an early-career professional with a strong passion for social media, content creation, and fostering digital engagement. The successful candidate will play a pivotal role in executing the full spectrum of social media activities, from strategic planning and content development to campaign activation and performance analysis. This role offers an excellent opportunity to gain hands-on experience in a fast-paced, collaborative environment while contributing to SiFi’s brand presence across multiple digital platforms.

Key Responsibilities

Social Media Planning & Coordination

You will assist in the creation and management of comprehensive social media content plans, both on a monthly basis and for specific campaigns. This includes:

• Maintaining and coordinating detailed content calendars to ensure all posts, campaigns, and key milestones are meticulously planned, approved, and executed on schedule.
• Collaborating with designers, copywriters, external agencies, and internal stakeholders to brief, review, and schedule high-quality social media content.
• Staying ahead of industry trends, cultural moments, and platform updates to identify opportunities for SiFi to engage meaningfully with audiences.

Social Media Activation & Community Management

Your responsibilities will extend to the practical execution of social media strategies, including:

• Publishing and scheduling approved content across relevant social media channels, ensuring consistency with brand guidelines and optimal timing.
• Actively monitoring comments, mentions, and messages, promptly escalating any customer inquiries, reputational concerns, or sensitive issues to the appropriate teams for resolution.
• Supporting the execution of campaigns, partnerships, events, and other marketing initiatives by coordinating social media activities and ensuring seamless integration with broader marketing efforts.
• Tracking content delivery and proactively following up with stakeholders to guarantee that planned activities are executed as intended.

Performance Tracking & Reporting

You will be responsible for measuring and analyzing the impact of social media efforts, including:

• Monitoring key performance indicators such as reach, engagement, audience growth, click-through rates, and other agreed-upon metrics using platform analytics and specialized reporting tools.
• Compiling regular weekly and monthly performance reports that highlight key results, emerging trends, successes, and areas for improvement.
• Translating data insights into actionable recommendations to enhance future content strategies and optimize social media performance.

PR & Communications Support

You will provide essential support to SiFi’s PR and communications initiatives by:

• Assisting in the coordination of announcements, media materials, and press coverage tracking to ensure timely and accurate communications.
• Maintaining organized records of media coverage, PR opportunities, key contacts, and communications activities for easy reference and reporting.
• Collaborating with internal stakeholders and external partners to ensure all communications align with SiFi’s brand voice, messaging, and strategic objectives.

AI & Team Collaboration

Leveraging technology to enhance efficiency and creativity will be a key aspect of this role. You will:

• Utilize AI tools such as ChatGPT, Claude, Gemini, and other relevant platforms to support research, content planning, reporting, and day-to-day marketing tasks.
• Work closely with the Marketing team to contribute to campaigns, events, partnerships, and broader brand initiatives, fostering a collaborative and innovative work environment.
• Demonstrate a proactive and inquisitive mindset, continuously expanding your knowledge of social media trends, digital culture, content best practices, and emerging technologies.

Requirements

Experience

• 0–2 years of professional experience in social media, marketing, communications, or a related field. Candidates with limited experience but a strong passion for social media, such as fresh graduates, interns, or those with personal or university project experience, are highly encouraged to apply.
• A degree in Marketing, Communications, Media, Business, or a related discipline is preferred but not mandatory.
• Prior hands-on experience managing social media accounts, creating content, or supporting campaigns is advantageous but not required.

Technical Skills

• A solid understanding of major social media platforms, including LinkedIn, Instagram, X (formerly Twitter), TikTok, and other relevant channels, along with their core content formats and best practices.
• Proficiency in social media scheduling, analytics, and reporting tools, with a strong willingness to learn and adapt to new platforms and technologies.
• Experience using AI tools to streamline research, content planning, reporting, and other marketing-related tasks is a valuable asset.
• Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.