Marketing Officer

About English Path

English Path is a dynamic and rapidly expanding international language school dedicated to delivering immersive English, French, and German learning experiences across the UK, Europe, North America, and the Middle East. With a strong commitment to educational excellence, we empower students to achieve their language and academic goals through innovative teaching methods and tailored programmes. As we continue to grow, we are seeking a proactive and creative Marketing Officer to drive the success of our English Path Riyadh Centre and university pathway programmes in the Saudi market.

Role Overview

The Marketing Officer will play a pivotal role in supporting the growth and visibility of English Path in the Kingdom of Saudi Arabia (KSA). This hands-on position requires a strategic thinker who can execute integrated local marketing initiatives, manage digital and offline campaigns, and foster strong relationships with key stakeholders. The successful candidate will collaborate closely with regional marketing and admissions teams to enhance brand awareness, generate high-quality leads, and achieve enrolment targets. This is a full-time, onsite role that demands creativity, adaptability, and a deep understanding of the Saudi market.

Key Responsibilities

Integrated Campaign Execution & Channel Management

• Support the implementation of annual and quarterly marketing plans by executing end-to-end local and regional campaigns across digital, social media, email, outdoor, and offline channels to drive lead generation for English Path Riyadh and university pathway programmes.
• Ensure seamless alignment between global marketing strategies and local execution to maintain brand consistency and maximise impact.

Digital Strategy & Social Media Optimisation

• Manage and expand English Path Riyadh’s localised social media presence, including tailored content creation, paid advertising, SEO optimisation, and website updates.
• Leverage CRM automation tools to nurture leads and enhance engagement across the Saudi market, ensuring a personalised and data-driven approach.

Local Content & Cultural Localisation

• Adapt global campaigns, content, and creative assets to resonate with Saudi audiences, focusing on cultural relevance, Arabic messaging, and local audience behaviours rather than direct translation.
• Ensure that all marketing materials effectively communicate with parents, prospective students, and key decision-makers in the region.

Sales Alignment & Recruitment Collateral

• Collaborate with admissions and sales teams to develop compelling online and offline marketing materials, including brochures, digital assets, and targeted lead-nurturing initiatives.
• Create materials tailored to prospective students, parents, high school counsellors, and corporate clients to drive conversions and support recruitment efforts.

Lead Generation & Pre-Application Funnel Optimisation

• Own and optimise marketing performance on platforms such as Snapchat and TikTok, from audience acquisition to enquiry generation and qualified lead conversion.
• Utilise CRM segmentation and nurturing strategies to improve enquiry quality and guide prospective students through the pre-application funnel before handing them over to the admissions team.

Event Coordination & Institutional Outreach

• Develop and execute marketing strategies for recruitment events, school visits, and open days, including audience acquisition, promotion, lead capture, and post-event nurturing.
• Cultivate and maintain strong relationships with local counsellors, educational partners, and institutions across KSA to enhance brand presence and collaboration.

Performance Tracking, Analytics & ROI Reporting

• Monitor market trends and competitor activities to deliver regular performance reports and actionable insights that optimise marketing ROI and budget allocation.
• Utilise data analytics to refine strategies, improve campaign effectiveness, and ensure continuous improvement in lead generation and conversion rates.

Cross-Functional & External Stakeholder Collaboration

• Work seamlessly with global marketing, academic, and operations teams to ensure alignment with English Path’s brand guidelines and strategic objectives.
• Manage relationships with external agencies, suppliers, and media partners to deliver high-quality marketing initiatives that meet organisational goals.

School & Institutional Marketing Partnerships

• Build and maintain strategic marketing partnerships with priority schools and institutions in KSA to enhance collaboration and drive student recruitment.

Qualifications & Skills

To excel in this role, candidates should possess a bachelor’s degree in marketing, communications, business, or a related field, along with a minimum of 2-3 years of relevant experience in marketing, preferably within the education or language learning sector. Strong proficiency in digital marketing tools, social media platforms, and CRM systems is essential. Fluency in both English and Arabic is highly desirable, with a deep understanding of the Saudi market and cultural nuances. The ideal candidate will demonstrate exceptional analytical skills, creativity, and the ability to work collaboratively in a fast-paced environment.