Marketing Specialist

Marketing Specialist – Drive Digital Growth for Fahad AlSwailem Holding

Join Fahad AlSwailem Holding as a **Marketing Specialist**, where you will play a pivotal role in shaping and executing impactful digital strategies to elevate the Group’s brand presence, generate high-quality leads, and drive sustainable business growth. In this dynamic role, you will leverage your expertise in digital marketing, data-driven analytics, and innovative campaign execution to position Fahad AlSwailem Holding as a leader in its industry.

As a key member of the marketing team, you will be responsible for overseeing and optimizing the Group’s digital channels, ensuring seamless brand consistency, and delivering measurable results through strategic advertising, content creation, and performance analytics. This is an opportunity to combine creativity with analytical precision, transforming digital initiatives into tangible business opportunities.

Key Responsibilities

You will lead and manage the following critical functions to ensure the Group’s digital marketing efforts are both effective and scalable:

• Digital Channel Management: Oversee and enhance the company’s social media presence and digital marketing platforms, ensuring engaging and consistent brand messaging across all touchpoints.
• Campaign Strategy and Execution: Develop, implement, and refine monthly and quarterly digital marketing plans aligned with business objectives, focusing on lead generation and conversion optimization.
• Google Ads Expertise: Plan, launch, monitor, and optimize comprehensive Google Ads campaigns, including Search, Display, Performance Max, and other relevant formats, to maximize lead quality and return on ad spend (ROAS). Conduct in-depth keyword research, audience segmentation, and A/B testing to refine campaign performance.
• Paid Advertising Leadership: Manage and optimize Meta Ads (Facebook/Instagram) and LinkedIn Ads campaigns, ensuring alignment with broader marketing goals and audience targeting strategies.
• Lead Generation and Conversion: Design and execute targeted B2B and B2C lead-generation campaigns, leveraging data-driven insights to attract and convert high-value prospects.
• Content and Creative Collaboration: Develop and coordinate high-impact digital content, working closely with designers, videographers, and content creators to produce materials that resonate with target audiences.
• SEO and Digital Visibility: Maintain and enhance the company website’s SEO performance, while improving local digital visibility through Google Business Profile and Google Maps optimization.
• Market and Competitive Intelligence: Conduct thorough market research and competitor analysis to identify emerging trends, opportunities, and strategic advantages for the Group.
• Performance Analytics and Reporting: Utilize advanced analytics tools, including Google Analytics, to track and analyze key performance indicators (KPIs) such as CPC, CTR, conversion rates, CPL, CAC, and ROAS. Present actionable insights and recommendations to stakeholders through comprehensive reports.
• Customer Acquisition and Funnel Development: Build and maintain robust lead databases and contribute to the development of efficient customer acquisition funnels, ensuring seamless follow-up and conversion with the Business Development team.
• AI-Driven Innovation: Harness cutting-edge AI tools, such as ChatGPT, Google Gemini, and similar technologies, to streamline research, content creation, campaign optimization, and overall marketing efficiency.
• Strategic Adaptability: Stay ahead of the curve by continuously updating your knowledge of digital marketing trends, emerging advertising platforms, and best practices to ensure the Group remains competitive.
• Cross-Functional Collaboration: Support and contribute to additional digital marketing initiatives and projects as required, fostering collaboration across departments to achieve shared goals.

This role is ideal for a detail-oriented, results-driven professional who thrives in a fast-paced environment and is passionate about leveraging digital innovation to drive business success.

Qualifications and Experience

To excel in this position, you must possess the following qualifications and experience:

• Minimum 2–3 years of hands-on experience in **Digital Marketing** or a related field, with a proven track record of delivering measurable results.
• Proven expertise in managing corporate social media accounts, demonstrating the ability to grow engagement, brand awareness, and lead generation.
• Mandatory proficiency in **Google Ads**, including experience in creating, managing, and optimizing campaigns across Search, Display, Performance Max, and other relevant formats.
• Experience with Meta Ads (Facebook/Instagram) and LinkedIn Ads, with a focus on audience targeting, ad performance, and conversion optimization.
• Deep understanding of **SEO, SEM, lead generation, conversion optimization**, and digital analytics, including the ability to interpret and act on KPIs such as CPC, CTR, conversion rate, CPL, CAC, and ROAS.
• Familiarity with Google Analytics and other digital marketing analytics tools to track, measure, and report on campaign performance.
• Practical knowledge of website management and SEO performance, with the ability to implement improvements that enhance organic and local search visibility.
• Proficiency in AI tools and modern digital marketing technologies, enabling you to enhance efficiency and innovation in your workflows.
• Excellent English communication and writing skills, with the ability to craft compelling content for diverse digital platforms.
• Strong analytical and reporting skills, allowing you to derive insights from data and present findings clearly to stakeholders.
• Ability to manage multiple campaigns and projects simultaneously, balancing deadlines and priorities with precision and creativity.
• Self-motivated, proactive, and results-oriented, with a creative mindset and a commitment to continuous improvement.

Preferred qualifications include experience in **legal, professional services, real estate, investment, or corporate environments**, though not mandatory. The ideal candidate will bring a blend of strategic thinking, technical expertise, and a passion for digital marketing to drive the Group’s vision forward.