Performance Analytics & Insights Senior Specialist – Marketing

Performance Analytics & Insights Senior Specialist – Marketing

Join our dynamic Marketing team in Riyadh as a **Performance Analytics & Insights Senior Specialist**, where you will play a pivotal role in driving data-driven decision-making to elevate marketing strategies, optimize investments, and enhance campaign performance across diverse business units. In this strategic position, you will transform complex marketing, customer, and digital performance data into clear, actionable insights that empower leadership and cross-functional teams to achieve measurable business growth.

As a key member of our high-performing Marketing team, you will be responsible for delivering sophisticated analytics that bridge the gap between raw data and strategic outcomes. Your expertise will be instrumental in refining media strategies, improving customer acquisition and retention, and ensuring that every marketing dollar is allocated with precision and purpose. This role is ideal for a seasoned professional who thrives at the intersection of analytics, marketing, and business strategy.

Key Responsibilities:

You will lead the development and continuous refinement of comprehensive marketing performance dashboards and executive reports, ensuring stakeholders have real-time access to critical insights. Your analytical rigor will extend to evaluating digital media and campaign performance across multiple channels, including social media, paid advertising, email marketing, and more. By measuring and interpreting key performance indicators such as ROI, ROAS, CAC, CLTV, conversion rates, and media efficiency, you will identify trends, gaps, and opportunities that directly influence campaign effectiveness and business outcomes.

Your work will also focus on deepening the understanding of customer behavior, analyzing acquisition, retention, engagement, and loyalty metrics to inform targeted strategies. You will collaborate closely with Digital, Media, CRM, Customer Experience (CX), Finance, and business teams to ensure data consistency, accuracy, and alignment with organizational goals. Additionally, you will support predictive analytics initiatives, providing forward-looking forecasts that help shape future marketing investments and strategies.

To further enhance our competitive edge, you will conduct thorough competitor and industry benchmarking, delivering insights that position our marketing efforts at the forefront of innovation. Working hand-in-hand with media agencies and digital platforms, you will consolidate and analyze performance reporting, ensuring transparency and accountability across all marketing channels.

Why This Role Matters:

In this dynamic environment, your analytical expertise will not only drive operational efficiency but also foster a culture of data-informed decision-making. By translating complex data into compelling narratives, you will empower teams to make bold, strategic choices that amplify our market presence and customer engagement. This is an opportunity to make a tangible impact on our marketing strategy, contributing to both short-term campaign success and long-term business growth.

Requirements:

• Education: A Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, Economics, Information Systems, or a related field is required.
• Experience: 5–7 years of hands-on experience in Marketing Analytics, Performance Marketing, Business Intelligence, or Data Analytics, with a strong preference for candidates who have demonstrated expertise in marketing-focused roles.
• Technical Proficiency: Proficiency in Power BI, Advanced Excel, dashboard development, and data visualization is essential. Familiarity with SQL is a must, and experience with GA4, Google BigQuery, or Adobe Analytics will be highly advantageous.
• Analytical and Storytelling Skills: Exceptional analytical and problem-solving abilities are required, along with a keen talent for data storytelling—the ability to present insights in a clear, compelling, and actionable manner.
• Industry Experience: Experience within industries such as Retail, Shopping Malls, Entertainment, Hospitality, FMCG, or multi-brand organizations is strongly preferred, as it aligns with our diverse and dynamic business landscape.

If you are a detail-oriented, strategic thinker with a passion for leveraging data to drive marketing excellence, we invite you to apply and be part of a team that values innovation, collaboration, and impact. Your expertise will be instrumental in shaping the future of our marketing efforts in Riyadh and beyond.