Marketing & Digital Content Specialist

Join Our Dynamic Marketing Team in Riyadh as a Marketing & Digital Content Specialist

Riyadh Najed Schools is seeking a highly motivated and innovative Marketing & Digital Content Specialist to lead our digital and traditional marketing initiatives. If you thrive in a fast-paced environment and are passionate about crafting compelling content, driving brand engagement, and optimizing digital strategies, we invite you to apply for this exciting opportunity in Riyadh, Saudi Arabia.

Key Responsibilities

As a Marketing & Digital Content Specialist, you will play a pivotal role in shaping the school’s brand presence and fostering meaningful connections with our audience. Your responsibilities will include:

• Campaign Development & Execution: Design, implement, and oversee end-to-end marketing campaigns across digital and traditional channels to enhance brand visibility and drive engagement.
• Content Creation & Management: Produce high-quality, engaging content tailored for social media platforms, including photos, videos, reels, stories, and posts that resonate with our target audience.
• Social Media Leadership: Manage and grow the school’s social media presence, ensuring consistent brand messaging and fostering an active and engaged online community.
• Performance Analysis & Reporting: Monitor and analyze campaign performance using digital analytics tools, providing actionable insights and recommendations to optimize future strategies.
• Cross-Functional Collaboration: Work closely with designers, photographers, external agencies, and internal departments to align marketing initiatives with the school’s goals and objectives.
• Event Coverage & Activations: Capture and document school events, educational activities, and marketing activations to create compelling content and enhance brand storytelling.
• Enrollment & Brand Awareness Initiatives: Support student recruitment campaigns and brand-building efforts to attract prospective students and strengthen the school’s reputation.
• Market & Trend Analysis: Stay abreast of industry trends, competitor activities, and emerging digital marketing practices to ensure the school remains at the forefront of innovation.

Qualifications & Skills

To excel in this role, you should possess the following qualifications and competencies:

• Educational Background: A Bachelor’s degree in Marketing, Business Administration, Media, Communications, or a related field.
• Professional Experience: A minimum of 3–5 years of hands-on experience in marketing, digital content creation, or social media management, with a proven track record of delivering measurable results.
• Digital Marketing Expertise: Demonstrated experience in developing and executing digital marketing campaigns, creating engaging content, and analyzing performance metrics.
• Social Media Proficiency: In-depth knowledge of platforms such as Instagram, TikTok, Snapchat, X (formerly Twitter), and Meta Business Suite, with the ability to leverage these tools effectively.
• Creative & Technical Skills: Strong photography, videography, and basic video editing capabilities to produce visually appealing and high-impact content.
• Analytical & AI Tools: Familiarity with AI marketing tools and digital analytics platforms to drive data-informed decision-making.
• Communication Excellence: Exceptional written and verbal communication skills in both Arabic and English, enabling seamless collaboration with diverse stakeholders.
• Education Sector Insight: Prior experience in the education sector is advantageous but not mandatory.

If you are a creative thinker with a passion for digital marketing and a commitment to excellence, we encourage you to apply and become an integral part of our marketing team at Riyadh Najed Schools.