Regional Marketing Leader, Surgery - META

Regional Marketing Leader, Surgery – META

Join BD’s dynamic team as the **Regional Marketing Leader, Surgery – META**, where you will drive impactful growth strategies for our surgical solutions across the Middle East and Africa (MEA) region. This pivotal role requires a strategic marketing leader with a proven track record in medical device innovation, market expansion, and cross-functional collaboration to elevate BD’s presence in one of the most dynamic healthcare markets globally.

In this influential position, you will spearhead the development and execution of high-impact marketing initiatives tailored to the surgical sector, ensuring alignment with BD’s global brand vision while addressing the unique needs of the MEA region. Your expertise will be instrumental in shaping market positioning, fostering partnerships with key stakeholders, and leveraging data-driven insights to optimize campaign performance and customer engagement.

As a key member of BD’s leadership team, you will collaborate closely with regional and global marketing, sales, and product teams to deliver measurable results. Your ability to navigate complex regulatory landscapes, drive digital transformation, and cultivate long-term relationships with healthcare providers and distributors will be critical to sustaining BD’s leadership in the surgical market.

This opportunity is ideal for a results-driven professional with a passion for healthcare innovation and a commitment to advancing medical excellence. If you thrive in a fast-paced, collaborative environment and are eager to make a lasting impact, we invite you to apply and help shape the future of surgical solutions in the MEA region.

Key Responsibilities:

• Develop and implement **regional marketing strategies** for BD’s surgical products, ensuring alignment with global brand guidelines while addressing local market dynamics.
• Lead **campaign execution**, including digital marketing, trade shows, and thought leadership initiatives, to enhance brand visibility and customer engagement.
• Collaborate with **cross-functional teams**—including sales, product management, and commercial operations—to drive revenue growth and market expansion.
• Leverage **market intelligence and analytics** to identify trends, assess competitive positioning, and optimize marketing spend for maximum ROI.
• Build and maintain **strategic partnerships** with distributors, healthcare providers, and industry influencers to strengthen BD’s market footprint.
• Ensure compliance with **regulatory requirements** and ethical marketing standards while navigating the unique challenges of the MEA healthcare landscape.
• Drive **digital transformation** by integrating innovative tools and technologies to enhance customer experience and operational efficiency.
• Represent BD at **key industry events and conferences**, fostering thought leadership and expanding the company’s network.
• Monitor and report on **KPIs and performance metrics**, providing actionable insights to guide strategic decision-making.

Qualifications & Experience:

• Proven **10+ years of experience** in medical device marketing, preferably within the surgical sector, with a strong track record of driving market growth.
• Deep understanding of **regional healthcare markets**, particularly in the MEA region, including regulatory, cultural, and commercial nuances.
• Expertise in **brand strategy, digital marketing, and customer engagement** with a focus on data-driven decision-making.
• Strong leadership skills with the ability to **mentor teams, foster collaboration, and deliver results in a fast-paced environment**.
• Excellent **stakeholder management** abilities, with experience building and maintaining relationships at all levels of the healthcare ecosystem.
• Familiarity with **CRM platforms, marketing automation tools, and analytics software** is a significant advantage.
• A **degree in Marketing, Business, or a related field** is preferred, along with relevant certifications in healthcare marketing.
• Fluency in **Arabic and English** is essential, with additional regional language skills being a plus.

BD is committed to fostering a culture of innovation, integrity, and excellence. If you are a strategic marketing leader eager to make a difference in the surgical healthcare sector, we encourage you to apply and join our team in **Riyadh**. Together, we will shape the future of medical innovation in the MEA region.