Brand Manager

Brand Manager – Drive Strategic Growth for MKE F&B’s Premium Food & Beverage Portfolio

Join MKE F&B, a dynamic and forward-thinking food and beverage company dedicated to elevating dining experiences through innovation, quality, and bold brand storytelling. As a leading player in the regional market with a strong presence in Jeddah and expansion ambitions, we are seeking a visionary Brand Manager to shape and amplify our brand identity, ensuring consistency, relevance, and impact across all customer touchpoints. This is an opportunity to lead a brand strategy that resonates with diverse audiences, aligns with cutting-edge culinary trends, and drives long-term business growth.

In this full-time, on-site role based in Jeddah, you will play a pivotal role in defining and executing brand strategies that position MKE F&B as a leader in the competitive F&B landscape. Your work will bridge creative vision with operational excellence, ensuring that every brand interaction—from menu design to digital engagement—delivers a cohesive, memorable, and high-performing experience. This is not just a job; it’s a chance to contribute to the evolution of a brand that guests will recognize, trust, and love.

Key Responsibilities

As the Brand Manager, your responsibilities will include:

• Strategic Brand Leadership: Develop and refine brand positioning, messaging, and visual identity that align with MKE F&B’s core values and market positioning. Ensure brand consistency across all platforms, from physical locations to digital channels, while staying attuned to emerging culinary and consumer trends.
• Campaign Development & Execution: Plan, create, and oversee high-impact brand campaigns that drive customer engagement, loyalty, and market awareness. Collaborate with cross-functional teams—including marketing, design, and operations—to bring campaigns to life, whether through in-store activations, digital content, or experiential marketing initiatives.
• Product & Menu Branding: Partner with product development and culinary teams to ensure that new menu items and product launches align with brand guidelines and resonate with target audiences. Oversee the brand perspective of product storytelling, packaging design, and sensory experiences to create cohesive, compelling offerings.
• Performance & Insights: Monitor brand health through customer feedback, market data, and competitive analysis. Leverage analytical tools to track KPIs, measure campaign effectiveness, and provide actionable insights to enhance brand performance, customer satisfaction, and market share.
• Competitive & Market Intelligence: Stay ahead of industry trends by analyzing competitor strategies, consumer behavior, and regional F&B dynamics. Recommend data-driven strategies to strengthen brand differentiation and competitive positioning in the Saudi and broader regional markets.
• Reporting & Stakeholder Engagement: Prepare regular brand performance reports for leadership, highlighting successes, challenges, and opportunities for growth. Act as a bridge between creative, operational, and executive teams to ensure alignment on brand goals and initiatives.
• Digital & Social Branding: Drive the brand’s digital presence through strategic social media planning, content creation, and community engagement. Collaborate with digital marketing teams to amplify brand reach and foster meaningful connections with customers across platforms.

What You’ll Bring to the Table

We are looking for a detail-oriented, strategic thinker with a passion for brand storytelling and a proven track record in the F&B, hospitality, or retail sectors. Your ideal candidate will:

• Possess 3+ years of experience in brand management, marketing, or a related field, with a focus on developing and executing brand strategies that drive customer loyalty and market growth.
• Excel in brand strategy, including defining brand positioning, visual identity, and messaging that cuts through the noise and creates lasting impressions. Experience in crafting brand guidelines and ensuring their consistent application across all touchpoints is essential.
• Leverage data and analytics to inform brand decisions, using market research, customer insights, and performance metrics to refine strategies and optimize outcomes. Familiarity with tools like Google Analytics, CRM platforms, or brand management software is a plus.
• Collaborate seamlessly with cross-functional teams, including marketing, design, operations, and product development, to align brand initiatives with business objectives. Strong interpersonal and communication skills are critical for driving buy-in and executing projects successfully.
• Craft compelling narratives through written and verbal communication, ensuring brand messaging is clear, engaging, and aligned with audience expectations. Experience in content development, copywriting, or social media strategy is highly beneficial.
• Thrive in a fast-paced environment, balancing multiple priorities with precision and creativity. Your organizational skills and ability to manage deadlines will ensure that brand initiatives are executed with excellence and efficiency.
• Hold a Bachelor’s degree in Marketing, Business, Communications, or a related field. Professional certifications in brand management, digital marketing, or project management are an asset.
• Have a deep understanding of the local Jeddah market and broader Saudi or regional F&B landscape, including consumer preferences, cultural nuances, and emerging trends. Familiarity with Halal certification, local regulations, and regional branding practices is advantageous.
• Embrace inclusivity and customer-centricity, ensuring that all brand initiatives reflect MKE F&B’s commitment to diversity, accessibility, and exceptional guest experiences. Your ability to work effectively with diverse teams and stakeholders will be instrumental in driving brand success.

At MKE F&B, we believe that great brands are built on creativity, collaboration, and a relentless focus on delivering value. If you’re ready to take your brand management career to the next level and help shape the future of MKE F&B, we’d love to hear from you. Join us in creating brands that inspire, delight, and endure.