Retention & Monetization

Drive Sustainable Growth and Maximize Customer Lifetime Value

At SILQFi, we are revolutionizing cash flow and trade solutions for businesses across Saudi Arabia, empowering them to thrive in an evolving economic landscape. As the Growth Lead – Retention & Monetization, you will play a pivotal role in shaping the future of customer engagement by designing innovative strategies that enhance loyalty, optimize monetization, and drive long-term business growth. This dynamic role demands a strategic mindset, deep analytical skills, and an unwavering commitment to turning customer insights into actionable, high-impact solutions.

This is more than just a job—it’s an opportunity to build and refine the loyalty ecosystem for Fina, a platform that bridges the gap between sellers and financing solutions. You will lead the charge in creating a seamless, rewarding experience that keeps customers engaged, fosters repeat usage, and accelerates their journey from first-time users to loyal advocates. Your work will directly influence the financial health and scalability of the business, ensuring that every interaction with Fina drives measurable value.

Key Responsibilities

Your role will focus on several critical areas, each designed to elevate the customer experience while ensuring profitability and sustainable growth:

• Design and Own the Customer Growth Ladder: Develop and implement a sophisticated tiered rewards system that incentivizes long-term engagement and progression. Your strategies will be tailored to motivate users at every stage of their journey, from onboarding to high-value transactions.
• Customer-Centric Insights and Strategy: Engage directly with customers to uncover the motivations behind their behavior—whether it’s app usage, repeat purchases, or churn. Translate these insights into a data-driven roadmap that prioritizes high-impact initiatives, ensuring that every campaign and feature aligns with real user needs.
• Innovate in Gamification and Lifecycle Marketing: Craft dynamic, tiered reward structures and trigger-based lifecycle campaigns that not only boost repeat usage but also drive migration between loyalty tiers. Leverage gamification principles to create an engaging, competitive, and rewarding experience that keeps users invested in the platform.
• Collaborate on Product Development: Work closely with the Growth Squad and Omni Product Team to design and refine the in-app dashboard, ensuring it is intuitive, valuable, and aligned with customer expectations. Your input will shape the user interface into a powerful tool that enhances engagement and retention.
• Financial Acumen and Unit Economics: Model reward costs, lifetime value (LTV), churn rates, and margins to ensure that monetization strategies are both profitable and scalable. Your analytical rigor will be instrumental in balancing customer satisfaction with financial sustainability.
• Expand Financed Volume: Develop cross-sell loops that increase the share of total Gross Transaction Value (GTV) financed through Fina. Your strategies will directly contribute to the company’s revenue growth while providing sellers with the financial flexibility they need to succeed.

Why This Role Is Uniquely Impactful

At SILQFi, you won’t just be another team member—you’ll be a key architect of a transformative financial ecosystem. This role offers unparalleled opportunities to:

• Solve High-Impact Challenges: Tackle the core cash flow and trade barriers that hinder business growth in Saudi Arabia. Your work will have a tangible, industry-wide ripple effect, shaping the future of commerce in the region.
• Innovate at the Forefront: Join a team of pioneers who are defining the standards for modern B2B finance. With full ownership over your projects, you’ll have the autonomy to experiment, iterate, and implement solutions that push boundaries. Your ideas will be tested, refined, and deployed in a fast-paced environment where results are visible and celebrated.
• Combine Startup Agility with Market Leadership: Experience the best of both worlds—a high-energy, innovative culture with the resources and backing of a market leader. This unique blend allows you to think boldly while leveraging cutting-edge tools and technologies to execute at scale.
• Accelerate Your Career: In a high-growth company at the heart of a market revolution, your potential for professional and financial advancement is limitless. You’ll collaborate with top-tier talent, gain exposure to high-level decision-making, and solve complex challenges that span finance, technology, and trade. This is a platform to grow, lead, and make an indelible mark on the industry.

What You’ll Bring to the Table

We are seeking a detail-oriented, analytical thinker with a passion for customer success and a proven track record in growth-driven roles. Ideal candidates will possess:

• Relevant Experience: Up to 2 years of experience in loyalty programs, customer value management (CVM), retention strategy, lifecycle marketing, or a related growth discipline. Your background should demonstrate a strong ability to design and execute strategies that enhance customer engagement and drive revenue.
• Customer-Centric Mindset: A natural curiosity about why customers behave the way they do—whether they stay, leave, or return. Your ability to ask the right questions and derive actionable insights will be the foundation of your success in this role.
• Bilingual Proficiency: Professional fluency in both English and Arabic, both spoken and written. Your ability to communicate effectively across languages will be essential in engaging with a diverse customer base and collaborating with a multicultural team.
• Analytical and Financial Acumen: Comfort with data, metrics, and unit economics. You should have a strong intuition for calculating LTV, churn rates, and margins, and the ability to translate financial data into strategic decisions.
• Educational Background: A degree in Finance, Economics, Marketing, Industrial Engineering, or an equivalent combination of education and practical experience. Your academic foundation should complement your hands-on expertise in growth and monetization.
• Standout Skills: Proficiency in Excel or Google Sheets for modeling reward costs and returns—or the eagerness to develop this skill quickly. Familiarity with lifecycle messaging tools such as OneSignal, CleverTap, Braze, or MoEngage (or the willingness to master them rapidly) will be highly advantageous. Experience designing tiered or gamified loyalty systems, particularly for B2B users, will further distinguish your candidacy.

If you’re ready to take on a role that blends strategic innovation with real-world impact, we invite you to be part of SILQFi’s mission to redefine the future of business finance in Saudi Arabia.