Marketing Manager

Marketing Manager – Driving Strategic Growth for Saudi Gold Refinery in Riyadh

At Saudi Gold Refinery (SGR), we are a cornerstone of Saudi Arabia’s Vision 2030 mining pillar, specializing in the high-precision refining of gold and precious metals, bullion production, and cutting-edge value-added services. As a globally recognized leader in responsible sourcing and quality assurance—aligned with LBMA Good Delivery and ISO standards—we are committed to delivering traceable, certified bullion backed by unparalleled operational excellence. Our mission is to redefine the precious metals industry through innovation, transparency, and sustainable practices.

We are seeking a dynamic and visionary Marketing Manager to join our team in Riyadh and lead the strategic positioning of SGR’s premium bullion and precious metal products. This pivotal role will focus on shaping brand governance, fostering digital engagement, and leveraging market intelligence to drive commercial growth while ensuring all communications reflect our commitment to operational integrity, responsible sourcing, and regulatory compliance.

Reporting directly to the Deputy CEO, the Marketing Manager will serve as a strategic bridge between SGR’s technical capabilities and commercial objectives. This position demands a forward-thinking professional capable of translating complex industrial processes into compelling market narratives that resonate with global stakeholders.

Key Responsibilities

As the Marketing Manager, you will be responsible for:

• Brand Strategy Execution: Develop and implement a cohesive brand strategy for SGR’s product portfolio, ensuring alignment and consistency across all domestic and international channels. Position SGR as a leader in ethical refining and premium bullion production.
• Digital Channel Management: Oversee the corporate website and social media platforms to deliver high-impact, data-driven content tailored to B2B stakeholders. Enhance digital engagement through targeted campaigns that highlight SGR’s technical expertise and market leadership.
• Market Intelligence Analysis: Conduct in-depth competitive and market research to inform pricing strategies, product development, and commercial initiatives. Stay ahead of industry trends to anticipate market demands and opportunities.
• Content Development: Produce authoritative technical and commercial content, including white papers, case studies, and thought leadership articles, that showcase SGR’s refining capabilities, assay precision, and commitment to sustainability.
• Event Coordination: Plan and execute high-profile industry conferences, trade shows, and networking events to elevate SGR’s brand visibility. Foster strategic partnerships and thought leadership within the precious metals and mining sectors.
• Vendor Management: Select and manage external agencies for digital marketing, design, and event logistics, ensuring cost-efficiency and alignment with SGR’s brand standards.

This role requires a strategic thinker who can drive measurable growth while maintaining the highest standards of compliance and integrity.

Qualifications

The ideal candidate will possess:

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Seven or more years of marketing experience, with a strong focus on B2B industrial or commodity sectors.
• Proven expertise in brand strategy development and digital marketing execution, including SEO, content marketing, and social media management.
• Exceptional analytical skills, with experience in market research, data interpretation, and performance tracking.
• Fluency in both English and Arabic, with strong written and verbal communication skills for internal and external stakeholders.
• Experience in vendor management, including agency selection, contract negotiation, and performance evaluation.
• Deep understanding of regulatory requirements for corporate communications in Saudi Arabia, including compliance with MIM and international standards.
• Proficiency in digital marketing tools (e.g., Google Analytics, CRM systems) and industry-specific software.

Preferred: A Master’s degree in a relevant field, prior experience in the precious metals or mining industry, and a track record of successful event management within the GCC region.

Success Metrics

Performance will be measured against the following key objectives:

• Achievement of annual lead generation targets through optimized digital channels.
• Successful brand refresh within the first six months, enhancing market perception and differentiation.
• Positive feedback from internal stakeholders regarding the effectiveness of marketing support in driving commercial initiatives.
• Zero compliance violations in marketing materials during internal and external audits.
• Demonstrable growth in brand awareness metrics, including social media engagement and web analytics.
• On-time and on-budget delivery of all major marketing campaigns and events.
• Strategic alignment of marketing efforts with SGR’s Vision 2030 objectives and operational goals.

Join Saudi Gold Refinery and play a pivotal role in shaping the future of the precious metals industry—where innovation meets integrity.