Brand Marketing Manager

Brand Marketing Manager – Drive Visionary Brand Storytelling in the MENA Region

At Flow, we are pioneering a new paradigm for living, working, and connecting—beyond traditional real estate. As a dynamic brand, technology platform, and operations ecosystem, we are architecting flexible, connected communities that foster genuine belonging and meaningful value for residents. Our mission, rooted in the ethos of oneness, centers on human experiences, blending creativity, collaboration, and innovation into spaces where life thrives.

We are expanding our MENA marketing team and are seeking a Brand Marketing Manager who thrives in a fast-paced, mobile-first, and content-driven environment. This strategic yet hands-on role will empower you to bring Flow’s brand to life across digital platforms, forging impactful connections with audiences through compelling storytelling, influencer collaborations, and immersive content. As the regional execution lead, you will translate high-level strategy into scroll-stopping, platform-native content that resonates deeply with the MENA market.

Key Responsibilities

In this pivotal role, you will:

• Execute a data-driven social and content strategy across Instagram, TikTok, YouTube, and LinkedIn, ensuring every piece of content aligns with Flow’s brand voice and regional trends.
• Create high-impact, short-form video content, including Reels, Stories, and behind-the-scenes footage, capturing the essence of Flow’s communities through authentic, visually compelling storytelling.
• Collaborate with the social media team to refine content calendars, optimize platform strategies, and ensure seamless execution across channels.
• Plan and execute professional photoshoots, from vendor coordination to on-site production, ensuring polished, high-quality visuals that align with Flow’s aesthetic.
• Build and nurture influencer partnerships, identifying key creators, negotiating deliverables, and managing relationships to amplify Flow’s reach and credibility in the MENA market.
• Leverage influencer events as content goldmines, capturing and distributing engaging material that highlights Flow’s unique resident experiences.
• Support the collateral operation by developing brand toolkits, templates, sales materials, and presentation decks that reinforce Flow’s narrative across all touchpoints.
• Foster B2B partnerships through co-branded content, joint activations, and strategic marketing collaborations to expand Flow’s ecosystem.
• Translate large-scale marketing campaigns into actionable content opportunities, ensuring every initiative drives meaningful engagement and brand growth.
• Analyze performance metrics and provide actionable insights to leadership, continuously refining strategies based on data-driven learnings.
• Manage timelines and budgets for assigned activities, ensuring timely delivery of high-quality content while adhering to financial constraints.

What We’re Looking For

We are seeking a creative strategist with 5–8 years of hands-on experience in social media, content, or influencer marketing, with a proven track record in consumer branding within the MENA region. The ideal candidate will:

• Possess a portfolio or reel showcasing content they have personally created—particularly vertical video—demonstrating a keen eye for storytelling and platform-specific trends.
• Exhibit deep fluency in the MENA social landscape, understanding how platforms like TikTok, Instagram, Snapchat, and YouTube operate uniquely in the region.
• Display a strong instinct for trends and a bias for action, translating insights into innovative, high-impact campaigns.
• Excel in written and verbal communication in both Arabic and English, ensuring clarity and cultural resonance in all content.
• Ideally, bring existing relationships with regional creators, agencies, or production talent, fostering seamless collaborations from day one.
• A plus for candidates with experience in paid social advertising, analytics tools, or social listening, as well as practical skills in shooting and editing on platforms like CapCut or Premiere Pro.

Join Flow at a transformational moment—as we expand into Saudi Arabia and redefine residential real estate in the MENA region. This is your opportunity to shape the narrative of a brand that prioritizes human-centered design and community-driven experiences. Work alongside a high-caliber team to launch iconic communities, deliver unforgettable resident experiences, and leave a lasting legacy in the region.