Senior Marketing Manager

Senior Marketing Manager – Driving Strategic Growth for WAFY in Saudi Arabia

WAFY is seeking a visionary Senior Marketing Manager to spearhead our dynamic consumer marketing strategy and elevate our brand presence across Saudi Arabia. This pivotal leadership role is designed for a seasoned marketer who excels in blending brand storytelling with data-driven performance marketing, content creation, and consumer acquisition to deliver sustainable growth. As part of a forward-thinking entertainment and tourism marketplace, you will play a critical role in shaping WAFY’s market position while fostering meaningful connections with Saudi consumers.

In this impactful position, you will lead a team of high-performing marketers and external partners to execute integrated campaigns that resonate across digital and traditional channels. Your strategic vision will ensure WAFY’s brand remains at the forefront of Saudi consumer culture, leveraging key occasions, entertainment seasons, and major events to maximize engagement and conversion. With a focus on both creative excellence and commercial success, you will drive performance marketing initiatives across paid social, search, and app acquisition, optimizing customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV) to achieve measurable business outcomes.

Key Responsibilities:

• Brand Leadership: Define and refine WAFY’s brand positioning, identity, and consumer communication strategies to ensure consistency and relevance across all touchpoints, from digital platforms to offline experiences.
• Consumer Acquisition & Growth: Develop and execute high-impact consumer acquisition strategies that integrate paid and organic channels, ensuring scalable growth aligned with business objectives.
• Campaign Execution: Lead integrated and seasonal campaigns tailored to Saudi cultural moments, entertainment seasons, and major events, driving participation and brand affinity.
• Performance Marketing: Oversee performance marketing efforts across paid social media, search, and app acquisition, with a rigorous focus on optimizing CAC, ROAS, and LTV metrics to enhance campaign efficiency.
• Content & Social Media Strategy: Shape WAFY’s content and social media presence across platforms including Instagram, TikTok, Snapchat, and X, ensuring authentic engagement and brand storytelling that resonates with Saudi audiences.
• Influencer & Partnership Development: Build and manage strategic partnerships with influencers and creators to amplify WAFY’s reach and foster authentic consumer connections.
• Creative & Production Oversight: Ensure high-quality creative production that aligns with both brand objectives and commercial goals, maintaining a seamless flow from concept to execution.
• Budget & Analytics Management: Manage marketing budgets, attribution models, and performance reporting to drive data-informed decision-making and continuous campaign optimization.
• Team & Agency Leadership: Lead and mentor the marketing team while collaborating with external agencies—creative, media, performance, and PR—to deliver cohesive, high-impact campaigns.
• Consumer Insights Integration: Bring deep Saudi consumer insights into broader business and product decisions, ensuring strategies are culturally relevant and commercially effective.

Qualifications & Experience:

We are seeking a candidate with:

• 7+ years of progressive marketing experience, with a strong track record in leadership roles that drive measurable business impact.
• A deep understanding of the Saudi consumer market, digital platforms, cultural trends, and consumer behavior, enabling you to craft strategies that truly connect with local audiences.
• Hands-on expertise in performance marketing, including mastery of ROAS, CAC, attribution modeling, and growth optimization techniques.
• Proven success in building or significantly growing consumer-facing brands, with a portfolio of campaigns that demonstrate both creative innovation and commercial success.
• Extensive experience in content creation, social media strategy, and integrated campaign execution, ensuring cohesive messaging across multiple channels.
• Fluency in both Arabic and English, with the ability to communicate effectively in a multicultural environment.

Highly Preferred: Experience within the entertainment, tourism, marketplaces, e-commerce, or consumer digital platforms sectors, along with exposure to influencer marketing and mobile/app acquisition strategies.

Why Join WAFY?

As a Senior Marketing Manager at WAFY, you will be part of a transformative journey in Saudi Arabia’s entertainment and tourism landscape. Your strategic acumen and creative vision will help shape the future of a leading marketplace, fostering innovation and growth in a dynamic and culturally rich environment. Join us to make a lasting impact on both the brand and the industry.

This is a full-time position based in Riyadh, Saudi Arabia, with travel as required to support campaign execution and stakeholder engagements.