Growth Specialist

Growth Specialist – Drive Strategic Expansion Across the Entire Customer Journey

Are you a visionary marketer who thrives on data, innovation, and measurable impact? We are seeking a dynamic Growth Specialist to lead our growth strategy, leveraging analytical rigor and creative experimentation to maximize acquisition, engagement, and revenue. This role is ideal for a results-driven professional who doesn’t just execute campaigns but transforms insights into scalable growth initiatives—from first touchpoints to long-term customer loyalty.

In this pivotal position, you will own the end-to-end growth strategy, ensuring every campaign, experiment, and optimization is aligned with business objectives. You will collaborate closely with cross-functional teams to identify high-impact opportunities, refine user experiences, and drive sustainable growth through data-backed decisions.

Key Responsibilities:

You will be responsible for:

• Full-Funnel Growth Leadership: Oversee growth initiatives spanning acquisition, activation, retention, and monetization, ensuring alignment with the Pirate Funnel framework (Awareness, Acquisition, Activation, Retention, Revenue, Referral).
• Paid Media Mastery: Design, launch, and optimize high-performing paid campaigns across major platforms, including Meta, TikTok, Google Ads, Snapchat, and Apple Search Ads, while continuously refining targeting, creative, and bidding strategies.
• Data-Driven Optimization: Monitor and analyze critical KPIs such as Customer Acquisition Cost (CAC), Cost Per Install (CPI), Cost Per Action (CPA), Return on Ad Spend (ROAS), Lifetime Value (LTV), Click-Through Rate (CTR), Conversion Rate (CVR), and retention metrics to identify optimization opportunities.
• Experimental Innovation: Lead A/B tests and growth experiments to uncover high-impact strategies, testing hypotheses rigorously and translating findings into actionable improvements.
• User Behavior Analysis: Deeply analyze funnel performance and user journeys to pinpoint friction points and growth levers, ensuring every touchpoint drives meaningful engagement.
• Insight-Driven Decision Making: Build and maintain custom dashboards to visualize performance metrics, transforming complex data into clear, strategic recommendations for stakeholders.
• Cross-Functional Collaboration: Partner seamlessly with Product, Marketing, CRM, and Creative teams to align growth strategies with broader business goals and execute cohesive initiatives.
• Channel & Partnership Exploration: Continuously evaluate emerging platforms, audience segments, and strategic partnerships to expand reach and drive incremental growth.
• End-to-End Ownership: Take full ownership of growth initiatives—from hypothesis formulation to execution, measurement, and optimization—ensuring every campaign delivers measurable ROI.

Why Join Us?

This is an opportunity to work in a fast-paced, innovative environment where your strategic thinking and analytical expertise will directly shape the company’s growth trajectory. If you thrive in ambiguity, embrace experimentation, and are passionate about turning data into scalable success, we want you on our team.

Qualifications & Experience:

We are looking for a candidate with:

• 3+ Years of Proven Experience: A strong background in Growth Marketing, Performance Marketing, or Digital Marketing, with a track record of driving measurable growth in acquisition, retention, and revenue.
• Full Customer Lifecycle Expertise: Deep understanding of the Pirate Funnel and the entire customer journey, from first interaction to monetization.
• Paid Acquisition & Optimization: Hands-on experience in paid media campaigns, including platform-specific strategies for Meta, TikTok, Google Ads, and emerging channels.
• Analytical Rigor: Exceptional problem-solving skills with a focus on A/B testing, growth experiments, and data-driven decision-making.
• Dashboard & Attribution Proficiency: Experience with GA4, Adjust, AppsFlyer, Amplitude, or Mixpanel for tracking performance, and familiarity with CRM tools like MoEngage or CleverTap is a significant advantage.
• Strategic Communication: Ability to translate complex insights into clear, actionable recommendations for both technical and non-technical stakeholders.
• Collaborative Leadership: Strong interpersonal skills and the ability to work effectively across teams in a dynamic, startup-like environment.
• Adaptability & Innovation: Comfort with rapid iteration, experimentation, and navigating uncertainty—qualities that thrive in high-growth, evolving markets.