Brand Manager – Food Service

Brand Manager – Food Service

Join our dynamic team as a **Brand Manager – Food Service**, where you will play a pivotal role in shaping and elevating our brand presence within the thriving HORECA (Hotel, Restaurant, Café) sector in Saudi Arabia. This is an exciting opportunity to drive strategic growth, enhance customer acquisition, and execute impactful market initiatives for a premium brand. If you are a results-driven professional with a passion for commercial excellence and brand leadership, we invite you to contribute your expertise to our mission of delivering unparalleled value to our customers and stakeholders.

In this dynamic role, you will be responsible for developing and implementing a cohesive brand strategy that reinforces our premium positioning across the Saudi market. Your strategic vision will guide every aspect of our brand’s presence, from market activations to in-store execution, ensuring that our offerings resonate with high-potential HORECA customers. You will lead the charge in identifying and cultivating long-term partnerships with key accounts, driving customer engagement, and maximizing revenue opportunities through tailored product solutions.

Your responsibilities will span a broad spectrum of commercial and operational functions, ensuring seamless collaboration across departments. You will work closely with our Sales teams to refine product proposals, SKU recommendations, and pricing strategies that align with customer needs and profitability objectives. Additionally, you will coordinate with Category Management, Supply Chain, and other internal teams to optimize forecasting, availability, and order planning, ensuring that our brand remains agile and responsive to market demands.

As a key stakeholder in our commercial ecosystem, you will provide invaluable support to the Sales team through product training, market insights, and customer presentations. Your analytical acumen will be instrumental in monitoring sales performance, customer consumption trends, competitor activity, and overall brand health. By maintaining comprehensive forecasts, brand trackers, and performance reports, you will empower data-driven decision-making that fuels sustainable growth and commercial success.

Key Responsibilities:

• Brand Strategy & Positioning: Execute and maintain a robust brand strategy that reinforces our premium positioning in the HORECA sector, ensuring consistent market relevance and competitive differentiation.
• Market Activation & Execution: Drive impactful brand activations, visibility campaigns, and Point-of-Sale Material (POSM) deployments to maximize market penetration and customer engagement.
• Customer Acquisition & Relationship Management: Identify high-potential HORECA customers and develop strategic, long-term relationships that drive account growth and loyalty.
• Product & SKU Development: Collaborate with cross-functional teams to develop tailored product proposals and SKU recommendations that align with customer needs and profitability goals.
• Sales & Commercial Support: Partner with Sales teams to enhance account growth through product training, market insights, pricing strategies, and compelling customer presentations.
• Cross-Functional Coordination: Work seamlessly with Category Management, Supply Chain, and other internal teams to align forecasting, availability, and order planning with market demands.
• Performance Analysis & Reporting: Analyze sales data, customer consumption trends, pricing, margins, competitor activity, and brand performance to derive actionable insights and support strategic decision-making.
• Commercial Planning & Forecasting: Maintain accurate forecasts, brand trackers, and performance reports to ensure alignment with commercial objectives and market realities.

This role is ideal for a seasoned professional with a proven track record in Brand Management, HORECA Sales, or premium beverage brands. You will bring a wealth of experience in customer development, commercial execution, and analytical planning to drive our brand’s success in a fast-paced, high-growth environment. If you are a strategic thinker with exceptional communication, collaboration, and relationship management skills, we encourage you to apply and be part of our journey toward excellence.